Narrow search
Showing 1 - 10 of 30,991
Cover Image
Special issue: Customer attractiveness, supplier satisfaction and preferred customer status
Schiele, Holger (contributor) - 2012
Persistent link: https://www.econbiz.de/10009699347
Cover Image
The impact of customer attractiveness and supplier satisfaction on becoming a preferred customer
Pulles, Niels J.; Schiele, Holger; Veldman, Jasper; … - In: Industrial marketing management : the international … 54 (2016), pp. 129-140
Persistent link: https://www.econbiz.de/10011478745
Cover Image
Account Management Strategies in B2B Sales : Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools
Neeb, Hans-Peter - 2023
The new school of thought in sales -- Sales culture and processes -- Key account management in B2B -- Account selection -- Strategy comparison customer company - supplier company -- Core benefits, core messages, win-loss analysis, value proposition -- Top executive relationship program --...
Persistent link: https://www.econbiz.de/10013504735
Cover Image
Key account management : learning from supplier and customer perspectives
McDonald, Malcolm; Rogers, Beth - 1998
Persistent link: https://www.econbiz.de/10000620463
Cover Image
The internal key account management activities of supplier firms : conceptual considerations and empirical analyses
Niersbach, Barbara - 2016
Persistent link: https://www.econbiz.de/10011459332
Cover Image
Key-Account-Controlling im Marketing für Industriegüter
Baguhl, Olaf - 2004
Persistent link: https://www.econbiz.de/10002102956
Cover Image
Profitables Wachstum im internationalen Großkundenvertrieb der Automobilindustrie
Strunkmann-Meister, Patrick - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002734182
Cover Image
Key Supplier Management
Belz, Christian (ed.); Mühlmeyer, Joachim (contributor) - 2001
Persistent link: https://www.econbiz.de/10001619897
Cover Image
Organisation des Global-Account-Management im Industriegütersektor
Lockau, Ina - 2000
Persistent link: https://www.econbiz.de/10001513271