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How does shifting ad budgets impact trust in advertising media?

Eisend, Martin; Knoll, Silke; Schmidt, Susanne; … - In: Current insights and future trends : [extended versions …, (pp. 353-363). 2012

Persistent link: https://www.econbiz.de/10009748086

Visual references in the description of print advertisements : a four-country cross-cultural analysis

Gliniecka, Martyna - In: Journal of international consumer marketing 34 (2022) 2, pp. 201-213

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Exploring cultural influences on mobile marketing acceptance

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The misconstruction of Hofstede's uncertainty avoidance dimension : the fallacy of ecological operation without construct validity at the individual level

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Culture-laden imports : international market entry and cultural taboos

Brice, William David; Chu, Edward; Jones, Wayne - In: International journal of management and economics 50 (2016) 1, pp. 49-62

This empirical study investigates American market responses to a Spanish product that is strongly culture-laden and may violate cultural taboos. Surveys were conducted in two contrasting US universities in Arkansas and California. Contrasting student majors were also chosen: Art and Business....

Persistent link: https://www.econbiz.de/10012026142