The rising phenomenon of private label brands across the globe has given grocery retailers new areas for competition … and growth. As a result, this has spiralled competition between private label brands (PLBs) and national brands (NBs … and national brands has also seen new trajectories. The purpose was to review earlier and current competition and identify …

In this paper, we investigate how retailer competition and asymmetry affect store brand strategy when some of the … consumers are one-stop shoppers. We find that when the intensity of competition between retailers is low, store brands can be … used to shield consumers loyal to the national brand from price sensitive one-stop shoppers. When the intensity of …

brands. In this paper, we contest this notion by studying quality competition between a national- brand manufacturer and a … national brand or not. Further, price competition and quality competition bear opposite implications on equilibrium solutions … store-brand retailer. The manufacturer sells its national-brand products through the retailer who produces a competing store …

taste information in the presence of competition between the retailer's store brand and a manufacturer's national brand. In … popularity of different product features, the vertical differentiation between the two brands, and the cost of store brand … introduction. This interaction is most striking when the store brand introduction is not very costly. In this case, if one of the …