Setiawan, Budi Indra; Afiff, Adi Zakaria; Heruwasto, … - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 1, pp. 40-49
Manuscript type: Research article Research Aims: This study aims to fill the research gap from previous research regarding personal norms in explaining pro-environmental behavior, which does not involve awareness of consequences and ascription of responsibility as antecedents to activate...