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The impact of endorsement on a sport-based social marketing campaign

Behnoosh, Shima; Pearson, Michael N.; Dickson, Geoff - In: International journal of sport management and marketing … 18 (2018) 6, pp. 478-500

Persistent link: https://www.econbiz.de/10011989740

Voluntary programs to encourage refuges for pesticide resistance management : lessons from a quasi-experiment

Brown, Zachary S. - In: American journal of agricultural economics 100 (2018) 3, pp. 844-867

Persistent link: https://www.econbiz.de/10012009126

Nonprofit fundraising with virtual reality

Yoo, Seung-Chul; Drumwright, Minette E. - In: Nonprofit management & leadership 29 (2018) 1, pp. 11-27

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Antecedents and consequences of chronic impulsive buying : can impulsive buying be understood as dysfunctional self-regulation?

Fenton-O'Creevy, Mark; Dibb, Sally; Furnham, Adrian - In: Psychology & marketing 35 (2018) 3, pp. 175-188

Persistent link: https://www.econbiz.de/10011970160

Embeddedness, prosociality, and social influence : evidence from online crowdfunding

Hong, Yili; Hu, Yuheng; Burtch, Gordon - In: Management information systems : mis quarterly 42 (2018) 4, pp. 1211-1224

Persistent link: https://www.econbiz.de/10011951767

Marketing a taboo product : tackling the consumer mind-set in Pakistan

Khan, Nida Aslam - In: Asian journal of management cases : AJMC 15 (2018) 2, pp. 147-160

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Nationalism, diversity, and human rights : an ethnographic study of Buddhism and Tagore and thoughts for marketing intercultural understanding

Choudhury, Koushiki - In: Journal of nonprofit & public sector marketing 30 (2018) 2, pp. 151-167

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The role of public awareness campaigns in sustainable development

Borawska, Anna - In: Economic and environmental studies : a journal for … 17 (2017) 4, pp. 865-877

The concept of sustainable development has been present in political discourse for many years. Striving to achieve it has become a worldwide priority. Success in this field depends not only on the right government policies. It is also a matter of society engagement. There are different direct...

Persistent link: https://www.econbiz.de/10011857689

The roles of the private and public sectors in poverty reduction

Karnani, Aneel Gobindram - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1585-1592

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Using theory in social marketing to predict waste disposal behaviour among households in Ghana

Tweneboah-Koduah, Ernest Yaw; Adams, Matilda; Nyarku, … - In: Journal of African business 21 (2020) 1, pp. 62-77

Persistent link: https://www.econbiz.de/10012180432