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The impact of social media ads over consumer's buying behavior for operational decisions in adverstising

Ișilay, Talay-Değirmenci; Kantarcıoğlu, Burcu - In: Public relations and advertising theories : concepts …, (pp. 331-358). 2018

Persistent link: https://www.econbiz.de/10011977794

Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements

Valdimar Sigurdsson; Menon, R. G. Vishnu; Atli Geir … - In: Journal of promotion management : JPM 24 (2018) 5, pp. 694-714

Persistent link: https://www.econbiz.de/10011979196

The effect of advertising content control on advertising effectiveness in the different forced exposure circumstance

Kim, Nam Young - In: Journal of promotion management : JPM 24 (2018) 6, pp. 845-862

Persistent link: https://www.econbiz.de/10011979252

Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising

Jiang, Pingjun - In: Health marketing quarterly 35 (2018) 3, pp. 209-226

Persistent link: https://www.econbiz.de/10011979383

Ethics of mobile behavioral advertising : antecedents and outcomes of perceived ethical value of advertised brands

Mpinganjira, Mercy; Maduku, Daniel K. - In: Journal of business research : JBR 95 (2019), pp. 464-478

Persistent link: https://www.econbiz.de/10011980256

Social media marketing : comparative effect of advertisement sources

Shareef, Mahmud Akhter; Mukerji, Bhasker; Dwivedi, … - In: Journal of retailing and consumer services 46 (2019), pp. 58-69

Persistent link: https://www.econbiz.de/10011980784

Effects of an ad valorem Web Tax in a Cournot-Nash market for digital advertising

D'Andria, Diego - 2018 - This version: December 2018

We extend the theory of tax incidence under Cournot-Nash oligopolistic competition to study the effects of an ad valorem sales tax on Web services (so-called Web Tax) that are provided free of charge to users, and produce advertising space sold to businesses. Ads are more valuable to advertisers...

Persistent link: https://www.econbiz.de/10011982174

Exclusivity in online targeted promotions : cross-cultural preferences of consumers

Broeder, Peter - In: International journal of business and emerging markets … 10 (2018) 4, pp. 396-408

Persistent link: https://www.econbiz.de/10011983845

Competitive advertising on broadcasting channels and consumer welfare

Dindaroğlu, Burak - In: Information economics and policy : IEP 42 (2018), pp. 66-75

Persistent link: https://www.econbiz.de/10012013093

Sponsor-event congruence effects : the moderating role of sport involvement and mediating role of sponsor attitudes

Koo, Jakeun; Lee, Younghan - In: Sport management review 22 (2019) 2, pp. 222-234

Persistent link: https://www.econbiz.de/10012013991