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Effects of reputation and website quality on online consumers' emotion, perceived risk and purchase intention : based on the stimulus-organism-response model
Kim, Jiyoung; Lennon, Sharron J. - In: Journal of research in interactive marketing : … 7 (2013) 1, pp. 33-56
Persistent link: https://www.econbiz.de/10009730799
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Effective advertising appeals for websites of small boutique hotels
Lwin, Michael; Phau, Ian - In: Journal of research in interactive marketing : … 7 (2013) 1, pp. 18-32
Persistent link: https://www.econbiz.de/10009730825
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Investigating the relationship between the content of online word of mouth, advertising, and brand performance
Gopinath, Shyam; Thomas, Jacquelyn S.; Krishnamurthi, … - In: Marketing science : the marketing journal of the … 33 (2014) 2, pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
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Examining the moderating role of rational-versus emotional-fucsed websites : the case of boutique hotels
Lwin, Michael; Phau, Ian; Huang, Yu-an; Lim, Aaron - In: Journal of vacation marketing : an international journal 20 (2014) 2, pp. 95-109
Persistent link: https://www.econbiz.de/10010359553
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Leveraging synergy and emotion in a multi-platform world : a neuroscience-informed model of engagement
Steele, Audrey; Jacobs, Devra; Siefert, Caleb; Rule, Randall - In: Journal of advertising research 53 (2013) 4, pp. 417-430
Persistent link: https://www.econbiz.de/10010245518
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Using rational and emotional appeals in online advertisements for Muslim customers
Behboudi, Mehdi; Vazifehdoust, Hossein; Najafi, Kobra; … - In: Journal of Islamic marketing : JIMA 5 (2014) 1, pp. 97-124
Persistent link: https://www.econbiz.de/10010256749
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Are social marketing and advertising communications (SMACs) meaningful? : a survey of Facebook user emotional responses, source credibility, personal relevance, and perceived intru...
Morris, Jon D.; Choi, Yunmi; Ju, Ilyoung - In: Journal of current issues and research in advertising : … 37 (2016) 2, pp. 165-182
Persistent link: https://www.econbiz.de/10011529753
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Congruity between mood and message regulatory focus enhances the effectiveness of anti drinking and driving advertisements : a global versus local processing explanation
Sar, Sela; Anghelcev, George - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 421-446
Persistent link: https://www.econbiz.de/10011546518
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What you get is not what you saw : exploring the impacts of misleading hotel website photos
Kuo, Pei-Jou; Zhang, Lu; Cranage, David A. - In: International journal of contemporary hospitality management 27 (2015) 6, pp. 1301-1319
Persistent link: https://www.econbiz.de/10011403354
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The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.; Ifie, Kemefasu; Sykora, Martin; … - In: Journal of business research : JBR 140 (2022), pp. 49-61
Persistent link: https://www.econbiz.de/10013040651