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Marketing as promise managemen...
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105
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94
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92
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87
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83
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82
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82
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80
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79
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76
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73
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Journal of marketing
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Journal of business ethics : JOBE
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Economics Papers from University Paris Dauphine
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International journal of electronic customer relationship management : IJECRM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Asia Pacific journal of marketing and logistics
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Tourism management : research, policies, practice
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International Journal of Bank Marketing
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Journal of Consumer Marketing
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Psychology & marketing
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Showing
1
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10
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date (oldest first)
1
Is it possible to improve the relationship between
marketing
and sales?
Kolouchova, Daniela
;
Rožek, Jan
- In:
Central European business review : CEBR
3
(
2014
)
4
,
pp. 30-36
Persistent link: https://www.econbiz.de/10010529558
Saved in:
2
Market-based
management
: strategies for growing customer value and profitability
Best, Roger J.
-
2009
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003608461
Saved in:
3
Aggressive implementation of digitization in the modern business
Gijić, Nebojša
;
Dimitrijević, Oliver
;
Jović, Adriana
- In:
Ekonomika : međunarodni časopis za ekonomsku teoriju …
60
(
2014
)
4
,
pp. 227-239
Persistent link: https://www.econbiz.de/10010493144
Saved in:
4
Market-based
management
: strategies for growing customer value and profitability
Best, Roger J.
-
2005
-
4. ed., internat. ed
Persistent link: https://www.econbiz.de/10002688961
Saved in:
5
Marketing
management
: a relationship
marketing
perspective
2000
Persistent link: https://www.econbiz.de/10001421595
Saved in:
6
Marktorientierte Unternehmensführung : Messung - Determinanten - Erfolgsauswirkungen
Becker, Jan
-
1999
Persistent link: https://www.econbiz.de/10001395984
Saved in:
7
Airline
marketing
and
management
Shaw, Stephen
-
1999
-
4th ed
Persistent link: https://www.econbiz.de/10001396593
Saved in:
8
Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des
Marketing
Meffert, Heribert
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001401240
Saved in:
9
Marktorientierter Unternehmenswandel : managementtheoretische Perspektiven der Marketingimplementierung
Oelsnitz, Dietrich von der
-
1999
Persistent link: https://www.econbiz.de/10001374428
Saved in:
10
Analyzing the influence of firm-wide integrated
marketing
communication on market performance in the hospitality industry
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of hospitality management
80
(
2019
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012058600
Saved in:
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