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Motivating customers to adhere to expert advice in professional services : a medical service context

Seiders, Kathleen; Flynn, Andrea Godfrey; Berry, Leonard L. - In: Journal of service research : JSR 18 (2015) 1, pp. 39-58

Persistent link: https://www.econbiz.de/10010483440

Marketing services globally : a fourfold typology

Kesavan, Ram; Mascarenhas, Oswald; Bernacchi, Michael; … - In: Services marketing quarterly 35 (2014) 3, pp. 187-205

Persistent link: https://www.econbiz.de/10010401584

Modeling service relationships for service networks

Cardoso, Jorge - In: Exploring services science : 4th international …, (pp. 114-128). 2013

Persistent link: https://www.econbiz.de/10009728302

A2A Relations in Service Context

Polese, Francesco; Quattrociocchi, Bernardino; Di … - 2019

Purpose - Purpose of this contribution is to develop the notion of A2A relationships in service contexts (Gummesson, 2008; Gummesson and Polese, 2009; Vargo and Lusch, 2011) valorizing systems theories contributions. Recent service research advances highlight how much value co-creation processes are...

Persistent link: https://www.econbiz.de/10014167208

From value generating to partnership creating: highlighting the business-to-business information sharing service

Tai, Yi-Ming; Ku, Yi-Cheng - In: International journal of integrated supply management : … 11 (2017) 2/3, pp. 217-235

Persistent link: https://www.econbiz.de/10011846497

Exploring customers' zone of tolerance for B2B professional service quality

Ho, Angus; Sharma, Piyush; Hosie, Peter J. - In: The journal of services marketing 29 (2015) 5, pp. 380-392

Persistent link: https://www.econbiz.de/10011387806

Service quality and satisfaction in business-to-business services

Spreng, Richard A.; Shi, Linda Hui; Page, Thomas J. - In: The journal of business & industrial marketing 24 (2009) 8, pp. 537-548

Persistent link: https://www.econbiz.de/10009525702

Firms' intentions to use nonownership services

Wittkowski, Kristina; Benoit, Sabine; Wirtz, Jochen - In: Journal of service research : JSR 16 (2013) 2, pp. 171-185

Persistent link: https://www.econbiz.de/10009774884

Delivery commitments in stochastic service networks : case of automobile service

Dulluri, Sandeep; Muthusamy, Ganesh - In: International journal of information systems and supply … 6 (2013) 2, pp. 50-61

Persistent link: https://www.econbiz.de/10010128214

Ansätze der Markenführung von B2B-Unternehmen

Pick, Doreén; Griese, Ilka - In: Innovative Markenführung und -implementierung, (pp. 51-82). 2011

Persistent link: https://www.econbiz.de/10009349245

A service of the

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