//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Strategic branding of destinat...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Strategisches Management
39,891
Strategic management
32,764
Markenführung
17,000
Brand management
16,978
Markenartikel
9,114
Konsumentenverhalten
8,896
Consumer behaviour
8,886
Brand
8,020
Markenimage
7,854
Brand image
7,710
Theorie
5,599
Theory
5,538
Deutschland
4,809
Tourismusmarketing
4,479
Tourism marketing
4,451
Germany
4,178
Unternehmenserfolg
3,518
Beziehungsmarketing
3,448
Relationship marketing
3,446
Firm performance
3,347
USA
3,198
United States
3,054
Organisatorischer Wandel
2,799
Organizational change
2,797
Marketingmanagement
2,749
Marketing management
2,678
Multinationales Unternehmen
2,670
Transnational corporation
2,471
Innovationsmanagement
2,469
Innovation
2,409
Tourismus
2,408
Marketing
2,299
Social Web
2,293
Social web
2,289
Innovation management
2,274
Tourism
2,272
Markenpolitik
2,230
KMU
2,228
SME
2,220
Management
2,198
more ...
less ...
Online availability
All
Undetermined
17,572
Free
8,892
Type of publication
All
Article
37,997
Book / Working Paper
30,379
Journal
333
Other
19
Type of publication (narrower categories)
All
Article in journal
27,350
Aufsatz in Zeitschrift
27,350
Aufsatz im Buch
8,718
Book section
8,718
Hochschulschrift
3,915
Graue Literatur
2,899
Non-commercial literature
2,899
Thesis
2,882
Collection of articles of several authors
2,378
Sammelwerk
2,378
Case study
1,871
Fallstudie
1,871
Working Paper
1,871
Aufsatzsammlung
1,815
Arbeitspapier
1,779
Lehrbuch
1,134
Dissertation u.a. Prüfungsschriften
1,074
Textbook
977
Bibliografie enthalten
658
Bibliography included
658
Konferenzschrift
571
Ratgeber
541
Guidebook
510
Reprint
408
Conference proceedings
297
Conference paper
286
Konferenzbeitrag
286
Handbook
260
Handbuch
260
Fallstudiensammlung
154
Interview
132
Glossar enthalten
127
Glossary included
127
Article
122
Collection of articles written by one author
121
Sammlung
121
Festschrift
112
Bibliografie
99
Bibliographie
81
Amtsdruckschrift
69
more ...
less ...
Language
All
English
49,928
German
15,479
Undetermined
2,647
French
333
Polish
131
Italian
122
Russian
119
Spanish
100
Lithuanian
31
Portuguese
21
Swedish
20
Ukrainian
16
Dutch
13
Romanian
12
Serbian
12
Danish
10
Slovak
10
Croatian
8
Czech
7
Slovenian
6
Finnish
5
Bulgarian
4
Hungarian
4
Indonesian
4
Kazakh
3
Valencian
2
Norwegian
2
Arabic
1
Bosnian
1
Japanese
1
Korean
1
Multiple languages
1
Romany
1
more ...
less ...
Author
All
Burmann, Christoph
159
Esch, Franz-Rudolf
144
Bruhn, Manfred
99
Meffert, Heribert
98
Baumgarth, Carsten
94
Hitt, Michael A.
80
Huber, Frank
79
Melewar, T. C.
79
Rugman, Alan M.
71
Keller, Kevin Lane
68
Ahlert, Dieter
66
Tomczak, Torsten
64
Wiedmann, Klaus-Peter
64
Aaker, David A.
60
Hinterhuber, Hans H.
60
Müller-Stewens, Günter
58
Verbeke, Alain
58
De Chernatony, Leslie
55
Sattler, Henrik
55
Foss, Nicolai J.
52
Whittington, Richard
52
Buckley, Peter J.
50
Keuper, Frank
50
Pechlaner, Harald
49
Vrontis, Demetris
49
Bauer, Hans H.
48
Kraus, Sascha
48
Teece, David J.
48
Homburg, Christian
47
Balmer, John M. T.
46
Becker, Wolfgang
46
Henry, Craig
46
Phau, Ian
46
Loureiro, Sandra Maria Correia
45
Grünig, Rudolf
43
Mintzberg, Henry
43
Horváth, Péter
42
Johnson, Gerry
42
Bang, Nguyen
41
Matzler, Kurt
41
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
352
National Bureau of Economic Research
101
IGI Global
58
Verlag Dr. Kovač
57
Edward Elgar Publishing
53
Haufe-Lexware GmbH & Co. KG
44
Springer-Verlag GmbH
43
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
35
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
33
Université Paris-Dauphine (Paris IX)
32
Books on Demand GmbH <Norderstedt>
31
Gesellschaft zur Erforschung des Markenwesens
28
Information Resources Management Association
28
De Gruyter Oldenbourg
27
Harvard Graduate School of Business Administration
27
Campus Verlag
25
Springer International Publishing
22
OECD
20
Verlag Franz Vahlen
20
Erich-Schmidt-Verlag <Berlin>
19
World Tourism Organization
18
Harvard Business Review Press
17
Helmut-Schmidt-Universität
17
NetLibrary, Inc
17
Wiley-VCH
17
UVK Verlagsgesellschaft mbH
16
W. Kohlhammer GmbH
16
Eric Cuvillier <Firma>
14
Manchester Business School
14
Springer Gabler <Firma>
14
Walter de Gruyter GmbH & Co. KG
14
Markenverband
13
Nomos Verlagsgesellschaft
13
Shaker Verlag
12
Uni-Taschenbücher GmbH
12
AMACOM
11
RWTH Aachen
11
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
World Bank
11
Redline Verlag
10
more ...
less ...
Published in...
All
SpringerLink / Bücher
1,115
Journal of business research : JBR
959
The journal of brand management : an international journal
609
The journal of product & brand management
393
Tourism management : research, policies, practice
384
Springer eBook Collection
383
Journal of retailing and consumer services
335
Journal of travel and tourism marketing
322
Strategic management journal
261
Industrial marketing management : the international journal for industrial and high-tech firms
236
Gabler Edition Wissenschaft
209
Technological forecasting & social change : an international journal
209
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
206
Harvard business review : HBR
193
Europäische Hochschulschriften / 5
185
Long range planning : LRP ; international journal of strategic management
183
Tourism management perspectives : TMP
176
Harvard-Business-Manager : das Wissen der Besten
169
International journal of hospitality management
166
European journal of marketing : EJM
161
Springer eBook Collection / Business and Economics
159
Business horizons
158
Research
155
Journal of business strategy
154
Journal of strategic marketing
153
Psychology & marketing
145
Business strategy and the environment
134
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
128
Management decision : MD
127
Tourism analysis : an interdisciplinary tourism & hospitality journal
126
Journal of strategy and management
125
Asia Pacific journal of marketing and logistics
124
Marketing intelligence & planning
123
Strategy & leadership : a publication of Strategic Leadership Forum
119
Journal of marketing management : MM
115
Cogent business & management
114
Journal of vacation marketing : an international journal
114
Journal of marketing research : JMR
113
Journal of marketing communications
112
International journal of contemporary hospitality management
110
more ...
less ...
Source
All
ECONIS (ZBW)
61,452
USB Cologne (EcoSocSci)
5,605
RePEc
962
EconStor
272
USB Cologne (business full texts)
205
BASE
137
OLC EcoSci
75
ArchiDok
11
Other ZBW resources
9
more ...
less ...
Showing
1
-
10
of
68,728
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The formation of a nation tourism
brand
of Ukraine
Melnychenko, Svitlana
;
Bosovska, Myroslava
;
Okhrimenko, Alla
- In:
Baltic Journal of Economic Studies
7
(
2021
)
2
,
pp. 161-169
Persistent link: https://www.econbiz.de/10012587094
Saved in:
2
Triangulating online
brand
reputation,
brand
image, and
brand
identity : an interdisciplinary research approach to design the pathways of online branding strategies in luxury hospi...
Ranfagni, Silvia
;
Rosati, Massimo
- In:
Online reputation management in destination and …
,
(pp. 213-235)
.
2023
Persistent link: https://www.econbiz.de/10014287208
Saved in:
3
Strategic importance of "
brand
" in tourism and hotel industry
Glavor, Kate
;
Koncul, Niko
- In:
Zagreb international review of economics & business
15
(
2012
)
2
,
pp. 79-86
Persistent link: https://www.econbiz.de/10010340614
Saved in:
4
Appealing to tourists via branded entertainment : from theory to practice
Hudson, Simon
;
Tung, Vincent
- In:
Journal of travel and tourism marketing
33
(
2016
),
pp. 123-137
Persistent link: https://www.econbiz.de/10011485043
Saved in:
5
Comparative analysis of tourist
brand
of Montenegro and Croatia : perspectives of the impact on the economy of the State
Rabrenović, Jovan
- In:
Economic analysis : EA
51
(
2018
)
3/4
,
pp. 67-80
Persistent link: https://www.econbiz.de/10012061716
Saved in:
6
Branding destination co-creatively : a case study of tourists' involvement in the naming of a local attraction
Kim, Hany
;
Stepchenkova, Svetlana
;
Babalou, Vahideh
- In:
Tourism management perspectives : TMP
28
(
2018
),
pp. 189-200
Persistent link: https://www.econbiz.de/10011942679
Saved in:
7
Agritourism, farm visit, or...? A branding assessment for recreation on farms
Barbieri, Carla
;
Xu, Shuangyu
;
Gil-Arroyo, Claudia
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
8
,
pp. 1094-1108
Persistent link: https://www.econbiz.de/10011608089
Saved in:
8
A measure of medical tourism destination
brand
equity
Das, Gopal
;
Mukherjee, Srabanti
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
1
,
pp. 104-128
Persistent link: https://www.econbiz.de/10011563862
Saved in:
9
Diplomatic relations and tourism advertising effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.
;
Kendrick, Alice
;
Broyles, Sheri J.
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10012203304
Saved in:
10
Where to visit, what to drink? : a cross-national perspective on wine estate
brand
personalities
Morrish, Sussie C.
;
Pitt, Leyland F.
;
Vella, Joseph
; …
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 373-383
Persistent link: https://www.econbiz.de/10011814583
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->