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Strategic uses of social media for improved customer retention
Al-Rabayah, Wafaa (ed.); Khasawneh, Rawan Tayseer (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011631733
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Social media : communication strategies, engagement and future research directions
Dolan, Rebecca; Conduit, Jodie; Fahy, John; Goodman, Steve - In: International journal of wine business research : IJWBR 29 (2017) 1, pp. 2-19
Persistent link: https://www.econbiz.de/10011704087
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Social Media im Versicherungswesen
Jauernig, Stefan; Heisenberg, Gernot; Selbst, Maren; … - 2017
Persistent link: https://www.econbiz.de/10011688023
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Impact of Facebook marketing on Lebanese athletes' decision-making process
Daou, Lindos; Sarkis, Nada; Nader, Youssef - In: International journal of sport management and marketing … 18 (2018) 5, pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
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Utilising social media to improve relationship quality : the case of the university library
Clark, Melissa N.; Bacon, Scott D. - In: International journal of electronic customer … 11 (2017/2018) 4, pp. 384-410
Persistent link: https://www.econbiz.de/10011989802
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Social media in the marketing of higher education institutions in Poland : preliminary empirical studies
Mazurek, Grzegorz; Korzyński, Paweł; Górska, Anna - In: Entrepreneurial business and economics review : EBER 7 (2019) 1, pp. 117-133
Persistent link: https://www.econbiz.de/10012025550
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Does the web diversify the visibility of books? : evidence from French data
Peltier, Stéphanie; Touré, Mamoudou - In: International journal of arts management 20 (2018) 3, pp. 6-19
Persistent link: https://www.econbiz.de/10011921209
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Social media marketing impact on the purchase intention of millennials
Pandey, Ashutosh; Sahu, Rajendra; Dash, Manoj Kumar - In: International journal of business information systems : … 28 (2018) 2, pp. 147-162
Persistent link: https://www.econbiz.de/10011882760
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Systematic analysis of the current academic research on social media marketing
Klepek, Martin - In: Scientific Annals of Economics and Business 64 (2017), pp. 15-27
Persistent link: https://www.econbiz.de/10011866194
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The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin; Pähler vor der Holte, Nora; … - In: Journal of marketing 82 (2018) 3, pp. 25-44
Persistent link: https://www.econbiz.de/10011850406