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Who should handle retail? : vertical contracts, customer service, and social welfare in a Chinese mobile phone market
Li, Jia; Moul, Charles C. - In: International journal of industrial organization 39 (2015), pp. 29-43
Persistent link: https://www.econbiz.de/10011486175
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Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla; Wrigley, Cara - In: Business horizons 59 (2016) 3, pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
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"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús; Kamakura, Wagner A.; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
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Hybrid customer interaction
Nüesch, Rebecca; Alt, Rainer; Puschmann, Thomas - In: Business & information systems engineering : BISE ; the … 57 (2015) 1, pp. 73-87
Persistent link: https://www.econbiz.de/10011491374
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Customer retention strategies for disintermediated travel agents : how to stop customers from migrating to online booking channels
Viljoen, Kim; Roberts-Lombard, M. - In: The journal of applied business research 32 (2016) 2, pp. 541-554
Persistent link: https://www.econbiz.de/10011500621
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Customer retention strategies for disintermediated travel agents : how to stop customers from migrating to online booking channels
Viljoen, Kim; Roberts-Lombard, Mornay - In: The journal of applied business research 32 (2016) 3, pp. 681-694
Persistent link: https://www.econbiz.de/10011500808
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Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva; Schumann, Jan Hendrik; Kunz, Werner - In: Journal of retailing 92 (2016) 2, pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
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The impact of guanxi positioning on the quality of manufacturer-retailer channel relationships : evidence from Taiwanese SMEs
Wu, Wen Kuei; Chiu, Singa Wang - In: Journal of business research : JBR 69 (2016) 9, pp. 3398-3405
Persistent link: https://www.econbiz.de/10011514811
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Channel design to enrich customers' shopping experiences : synchronizing clicks with bricks in an omni-channel perspective, the Direct Optic case
Picot-Coupey, Karine; Huré, Elodie; Piveteau, Lauren - In: International journal of retail & distribution management 44 (2016) 3, pp. 336-368
Persistent link: https://www.econbiz.de/10011515906
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Banking business and social media : a strategic partnership
Nitescu, Dan Costin - In: Theoretical and applied economics : GAER review 22 (2015) 4, pp. 121-132
Persistent link: https://www.econbiz.de/10011559492