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Customer relationship manageme...
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10
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date (oldest first)
1
How information technology resources can provide a competitive advantage in customer service
Barney, Jay B.
;
Ray, Gautam
- In:
Planning for information systems
,
(pp. 444-453)
.
2009
Persistent link: https://www.econbiz.de/10003866549
Saved in:
2
Sales force automation use and salesperson performance
Serdaroglu, Murat
-
2010
Persistent link: https://www.econbiz.de/10003931999
Saved in:
3
Enhancing revenue management systems performance with CRM systems data
Chawan, Vinaysingh
- In:
International journal of business information systems : …
27
(
2018
)
4
,
pp. 493-511
Persistent link: https://www.econbiz.de/10011856692
Saved in:
4
Der gläserne Kunde
Davenport, Thomas H.
;
Harris, Jeanne G.
- In:
Harvard-Business-Manager : das Wissen der Besten
29
(
2007
)
8
,
pp. 88-99
Persistent link: https://www.econbiz.de/10003501882
Saved in:
5
The impact of CRM 2.0 on customer insight
Greenberg, Paul
- In:
The journal of business & industrial marketing
25
(
2010
)
6
,
pp. 410-419
Persistent link: https://www.econbiz.de/10008655544
Saved in:
6
Constituent relationship management
Wright, Steve
- In:
Nonprofit management 101 : a complete and practical …
,
(pp. 273-285)
.
2011
Persistent link: https://www.econbiz.de/10009127377
Saved in:
7
From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
Saved in:
8
A CRM performance measurement framework : its development process and application
Kim, Hyung-Su
;
Kim, Young-gul
- In:
Industrial marketing management : the international …
38
(
2009
)
4
,
pp. 477-489
Persistent link: https://www.econbiz.de/10003865368
Saved in:
9
Customer relationship management and firm performance
Coltman, Tim
;
Devinney, Timothy Michael
;
Midgley, David F.
-
2009
Persistent link: https://www.econbiz.de/10003912926
Saved in:
10
Sales and marketing integration : applying the theoretical lens of the resource-based view
Madhani, Pankaj M.
- In:
International journal of electronic customer …
6
(
2012
)
3/4
,
pp. 292-322
Persistent link: https://www.econbiz.de/10009783496
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