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Role of brands when children share snacks

Hémar-Nicolas, Valérie; Gollety, Mathilde; Damay, Coralie - In: Consumer brand relationships : meaning, measuring, managing, (pp. 123-145). 2015

Persistent link: https://www.econbiz.de/10011279720

Using brand character when targeting children: what for? An exploration of managers' and children's viewpoints

Hémar-Nicolas, Valérie; Gollety, Mathilde - In: Young consumers : insight and ideas for responsible … 13 (2012) 1, pp. 20-30

Persistent link: https://www.econbiz.de/10009840628

How do children make sense of food well-being? Food for thought for responsible retailers

Hémar-Nicolas, Valérie; Ezan, Pascale - In: International Journal of Retail & Distribution Management 47 (2019) 6, pp. 605-622

Purpose: The purpose of this paper is to provide a better understanding of what well-being means to children in the food context and to formulate recommendations about the way food retailers may take actions to promote children’s food well-being (FWB). Design/methodology/approach: A...

Persistent link: https://www.econbiz.de/10012071798

La sobriété alimentaire, une démarche ancrée dans l'éthique d'Epicure : cadre d'analyse et agenda de recherche

Hémar-Nicolas, Valérie; Hedegaard, Liselotte - In: Recherche et applications en marketing : RAM 38 (2023) 2, pp. 3-27

Persistent link: https://www.econbiz.de/10014230278

"Do you eat insects?" : acceptance of insects as food by children

Hémar-Nicolas, Valérie; Pantin Sohier, Gaëlle; … - In: Journal of consumer marketing 39 (2022) 5, pp. 505-522

Persistent link: https://www.econbiz.de/10013399705

Le dessin comme langage de l'enfant : contributions de la psychologie à l'enrichissement des méthodologies re recherche appliquées aux enfants consommateurs

Ezan, Pascale; Gollety, Mathilde; Hemar-Nicolas, Valérie - In: Recherche et applications en marketing 30 (2015) 2, pp. 82-103

Persistent link: https://www.econbiz.de/10011529385

"What brand do you eat?" : the influence of food brands within children’s peer groups

Hemar-Nicolas, Valérie; Gollety, Mathilde; Damay, Coralie - In: Young consumers : insight and ideas for responsible … 16 (2015) 3, pp. 316-331

Persistent link: https://www.econbiz.de/10011443559

Les lead-users en marketing : interrogations et nouvelles contributions psychométriques

Vernette, Eric; Bécheur, Amina; Gollety, Mathilde; … - In: Recherche et applications en marketing 28 (2013) 4, pp. 3-27

Persistent link: https://www.econbiz.de/10011448097

The dilemma of flavor and color in the choice of packaging by children

Gollety, Mathilde; Guichard, Nathalie - In: Young consumers : insight and ideas for responsible … 12 (2011) 1, pp. 82-90

Persistent link: https://www.econbiz.de/10009011423

How do children learn eating practices? : beyond the nutritional information, the importance of social eating

Hemar-Nicolas, Valérie; Ezan, Pascale; Gollety, Mathilde; … - In: Young consumers : insight and ideas for responsible … 14 (2013) 1, pp. 5-18

Persistent link: https://www.econbiz.de/10009742878