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Consumer loyalty programs and retail prices : evidence from gasoline markets
Rossi, Federico; Chintagunta, Pradeep K. - In: Marketing science 42 (2023) 4, pp. 794-818
Persistent link: https://www.econbiz.de/10014317643
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Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali; Fudurić, Morana; Viswanathan, Vijay; … - In: Journal of retailing 99 (2023) 1, pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
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The fashion retailer's opportunity : effect of deal-seeking behavior on mobile shopping intention of showroomers
Chokkannan, Pradeepkumar; Saripalli, Bhavani Shankar; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 5, pp. 1187-1205
Persistent link: https://www.econbiz.de/10014285987
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Are Private Label Users Attractive Targets for Retailer Coupons?
Nies, Salome; Natter, Martin - 2010
Brand-nonspecific retailer coupons that entitle customers to assortment-wide discounts appeal in similar ways to national brand (NB) and private label (PL) users. The latter may be considered an attractive target group because they express high levels of deal proneness. However, it is unclear...
Persistent link: https://www.econbiz.de/10014045323
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Examining the attitude of Indian consumers toward retail loyalty programs : a cluster analysis approach
Bhardwaj, Renu; Soni, Pavleen - In: International journal of economics and business … 24 (2022) 3, pp. 425-440
Persistent link: https://www.econbiz.de/10014308830
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The effect of service coupons on the consumer trade-offs between price and perceived quality
Kim, Namin; Lee, Moonkyu; Kim, Hae Ryong - In: Journal of promotion management : JPM 14 (2008) 1/2, pp. 59-76
Persistent link: https://www.econbiz.de/10003810653
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Consumer evaluation of customer loyalty programs : the role of customization in customer loyalty program involvement
Winters, Erica; Ha, Sejin - In: Journal of global scholars of marketing science : … 22 (2012) 4, pp. 370-385
Persistent link: https://www.econbiz.de/10010406173
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Key factors affecting customers' willingness to use mobile coupons in a restaurant setting
Lee, Tzong-ru; Chen, Chin-yao; Hilletofth, Per; Hsu, … - In: International journal of management & enterprise … 13 (2014) 3/4, pp. 248-260
Persistent link: https://www.econbiz.de/10011387708
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The antecedents and influences of airline loyalty programs: the moderating role of involvement
Wang, Edward Shih-tse; Chen, Lily Shui-lien; Chen, I. Fei - In: Service business 9 (2015) 2, pp. 257-280
Persistent link: https://www.econbiz.de/10011296050
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The influence of loyalty program design on the relationship between customer motives and value perception
Kreis, Henning; Mafael, Alexander - In: Journal of retailing and consumer services 21 (2014) 4, pp. 590-600
Persistent link: https://www.econbiz.de/10010388521