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Trust, Commitment, and Older Women: Exploring Brand Attachment Differences in the Elderly Segment

Jahn, Steffen; Gaus, Hansjoerg; Kiessling, Tina - In: Psychology & marketing 29 (2012) 6, pp. 445-458

Persistent link: https://www.econbiz.de/10009968816

Does flow influence the brand image in event marketing?

Drengner, Jan; Gaus, Hansjoerg; Jahn, Steffen - In: Journal of advertising research 48 (2008) 1, pp. 138-147

Persistent link: https://www.econbiz.de/10003689051

Temporary communitas and willingness to return to events

Jahn, Steffen; Cornwell, T. Bettina; Drengner, Jan; … - In: Journal of business research : JBR 92 (2018), pp. 329-338

Persistent link: https://www.econbiz.de/10011925476

Trust, Commitment, and Older Women : Exploring Brand Attachment Differences in the Elderly Segment

Jahn, Steffen; Gaus, Hansjörg; Kiessling, Tina - 2012

Understanding older adults’ product consumption behavior is of high importance to consumer and marketing research. Prior studies have mainly focused on older adults’ cognitive decline and compared their behavior to that of younger consumers. A neglected area of research has been older...

Persistent link: https://www.econbiz.de/10014165414

Does Flow Influence the Brand Image in Event Marketing?

Drengner, Jan; Gaus, Hansjoerg; Jahn, Steffen - In: Journal of advertising research 48 (2008) 1, pp. 138-147

Persistent link: https://www.econbiz.de/10008051943

Events and loyalty formation : the role of satisfaction, felt community, emotional experience, and frequency of use

Drengner, Jan; Jahn, Steffen; Gaus, Hansjörg - In: Stand und Perspektiven der Eventforschung, (pp. 151-165). 2010

Persistent link: https://www.econbiz.de/10008654331

Konsumerlebnisse im Dienstleistungssektor : die Konzeptualisierung des Erlebniskonstrukts am Beispiel kollektiv-hedonistischer Dienstleistungen

Drengner, Jan; Jahn, Steffen - In: Customer Experience : Forum Dienstleistungsmanagement, (pp. 227-249). 2012

Persistent link: https://www.econbiz.de/10009550170

Der Beitrag der Service-Dominant Logic zur Weiterentwicklung der Markenführung

Drengner, Jan; Jahn, Steffen - In: Die Betriebswirtschaft : DBW 73 (2013) 2, pp. 143-160

Persistent link: https://www.econbiz.de/10009727057

Creating loyalty in collective hedonic services : the role of satisfaction and psychological sense of community

Drengner, Jan; Jahn, Steffen; Gaus, Hansjörg - In: Schmalenbach business review : sbr 64 (2012) 1, pp. 59-76

Persistent link: https://www.econbiz.de/10009419590

Events und Social Media

Jahn, Steffen; Zanger, Cornelia - In: Dienstleistungsmanagement und Social Media : …, (pp. 257-276). 2013

Persistent link: https://www.econbiz.de/10009756227