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Examining older consumers' loyalty towards older brands in grocery retailing
Phua, Peilin; Kennedy, Rachel; Trinh, Giang; Page, Bill; … - In: Journal of retailing and consumer services 52 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012132173
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Examining a psychological sense of brand community in elderly consumers
Swimberghe, Krist; Darrat, Mahmoud A.; Beal, Brent D.; … - In: Journal of business research : JBR 82 (2018), pp. 171-178
Persistent link: https://www.econbiz.de/10011771835
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Re-examining age-related loyalty for low-involvement purchasing
Mecredy, Philip; Wright, Malcolm; Feetham, Pamela; … - In: European journal of marketing 56 (2022) 7, pp. 1773-1798
Persistent link: https://www.econbiz.de/10013352637
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Does childhood exposure to a brand improve brand name recognition? : comparing age-of-acquisition effects with ongoing brand exposure and experience
Phua, Peilin; Page, Bill; Trinh, Giang; Hartnett, Nicole; … - In: Journal of advertising research 63 (2023) 4, pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
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The influence of price and brand on the purchasing intensions of Arab women : an empirical study
Sakkthivel, A. M.; Ahmed, Gouher; Amponsah, Christian Tabi - In: International journal of business innovation and … 28 (2022) 2, pp. 141-161
Persistent link: https://www.econbiz.de/10013253134
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"You don't look fifty!" what boomer women want in apparel
Akers, Sherri - In: After fifty : how the baby boom will redefine the …, (pp. 137-148). 2003
Persistent link: https://www.econbiz.de/10003671764
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Market analysis of fit preferences of female boomers
Howarton, Renee; Lee, Brenna - In: Journal of fashion marketing and management 14 (2010) 2, pp. 219-229
Persistent link: https://www.econbiz.de/10003985966
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An exploration of how mature women buy clothing : empirical insights and a model
Holmlund, Maria; Hagman, Anne; Polsa, Pia - In: Journal of fashion marketing and management 15 (2011) 1, pp. 108-122
Persistent link: https://www.econbiz.de/10008990984
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Silver seniors : exploring the self-concept, lifestyles, and apparel consumption of women over age 65
Thomas, Jane Boyd; Peters, Cara - In: International journal of retail & distribution management 37 (2009) 12, pp. 1018-1040
Persistent link: https://www.econbiz.de/10009521947
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Self-concept and the fashion behavior of women over 50
Peters, Cara Okleshen; Shelton, Jeremy A.; Thomas, Jane Boyd - In: Journal of fashion marketing and management 15 (2011) 3, pp. 291-305
Persistent link: https://www.econbiz.de/10009268747