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Keep the door open : innovatin...
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Slotegraaf, Rebecca J.
28
Luo, Xueming
4
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4
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4
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3
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2
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Journal of the Academy of Marketing Science
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5
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MSI reports : working paper series
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Paving a path for a post‐COVID‐19 innovative environment
Slotegraaf, Rebecca J.
- In:
Journal of Product Innovation Management
38
(
2021
)
2
,
pp. 238-241
Persistent link: https://www.econbiz.de/10012538222
Saved in:
2
Linking marketing capabilities with profit growth
Morgan, Neil A.
;
Slotegraaf, Rebecca J.
;
Vorhies, Douglas W.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
4
,
pp. 284-293
Persistent link: https://www.econbiz.de/10003906408
Saved in:
3
Growing small brands : does a brand's equity and growth potential affect its long-term productivity? ; report No. 06-123
Slotegraaf, Rebecca J.
;
Pauwels, Koen
- In:
MSI reports : working paper series
(
2006
)
4
,
pp. 43-65
Persistent link: https://www.econbiz.de/10003420458
Saved in:
4
Product development team stability and new product advantage : the role of decision-making processes
Slotegraaf, Rebecca J.
;
Atuahene-Gima, Kwaku
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10008840468
Saved in:
5
Performance implications of firm resource interactions in the acquisition of R&D-intensive firms
King, David R.
;
Slotegraaf, Rebecca J.
;
Kesner, Idalene
- In:
Organization science : a journal of the Institute for …
19
(
2008
)
2
,
pp. 327-340
Persistent link: https://www.econbiz.de/10003708140
Saved in:
6
Industry implications of value creation and appropriation investment decisions
King, David
;
Slotegraaf, Rebecca J.
- In:
Decision sciences : DS
42
(
2011
)
2
,
pp. 511-529
Persistent link: https://www.econbiz.de/10009159075
Saved in:
7
Marketing capabilities for B2B firms
Morgan, Neil A.
;
Slotegraaf, Rebecca J.
- In:
Handbook of business-to-business marketing
,
(pp. 90-108)
.
2012
Persistent link: https://www.econbiz.de/10009500196
Saved in:
8
Sleeping with competitors : the impact of NPD phases on stock market reactions to horizontal collaboration
Wu, Qingsheng
;
Luo, Xueming
;
Slotegraaf, Rebecca J.
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
4
,
pp. 490-511
Persistent link: https://www.econbiz.de/10011306302
Saved in:
9
Brand-embedded interaction : a dynamic and personalized interaction for co-creation
Kim, Yuna
;
Slotegraaf, Rebecca J.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 183-193
Persistent link: https://www.econbiz.de/10011445988
Saved in:
10
Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.
;
Slotegraaf, Rebecca J.
;
Chandukala, …
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
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