Bhumiphat Gilitwala; Nag, Amit Kumar - In: Cogent business & management 9 (2022) 1, pp. 1-11
Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand …, DLF Mall, Noida, India. The reliability and validity of various factors affecting the brand equity of Disney were examined …The purpose of this research is to know the most effective factor that has a relationship with the brand equity of …