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Wahrnehmung und Beurteilung der Umweltnutzung in Unternehmen durch externe Anspruchsgruppen
Orth, Ulrich R. - In: Zeitschrift für angewandte Umweltforschung 11 (1998) 3/4, pp. 467-482
Persistent link: https://www.econbiz.de/10001392667
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Zielgruppengerechte Verpackungsgestaltung
Orth, Ulrich R. - In: Weinmarketing : Kundenwünsche erforschen, Zielgruppen …, (pp. 181-195). 2011
Persistent link: https://www.econbiz.de/10008758295
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The influence of nostalgic memories on consumer exploratory tendencies : echoes from scents past
Orth, Ulrich R.; Bourrain, Aurelie - In: Journal of retailing and consumer services 15 (2008) 4, pp. 277-287
Persistent link: https://www.econbiz.de/10003729839
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Understanding the relationships between functional, symbolic, and experiential brand beliefs, product experiential attributes, and product schema : advertising-trial interactions r...
Orth, Ulrich R.; Marchi, Renata de - In: Journal of marketing theory and practice 15 (2007) 3, pp. 219-233
Persistent link: https://www.econbiz.de/10003745463
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Package design as a communications vehicle in cross-cultural values shopping
Limon, Yonca; Kahle, Lynn R.; Orth, Ulrich R. - In: Journal of international marketing 17 (2009) 1, pp. 30-57
Persistent link: https://www.econbiz.de/10003859516
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Consumer loyalty to family versus non-family business : the roles of store image, trust and satisfaction
Orth, Ulrich R.; Green, Mark T. - In: Journal of retailing and consumer services 16 (2009) 4, pp. 248-259
Persistent link: https://www.econbiz.de/10003864518
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Package design as a communications vehicle in cross-cultural values shopping
Limon, Yonca; Kahle, Lynn R.; Orth, Ulrich R. - In: Vorträge zur Hochschultagung 2009 der Agrar- und …, (pp. 239-246). 2009
Persistent link: https://www.econbiz.de/10003870073
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The influence of evoked nostalgic memories on consumers' response to brand communications
Gal, Steffi - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003872692
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Die Bedeutung emotionaler Markenverbundenheit im Falle unmoralischen Unternehmensverhaltens
Schmalz, Sebastian - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003907890
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Store-evoked affect, personalities, and consumer emotional attachments to brands
Orth, Ulrich R.; Limon, Yonca; Rose, Gregory - In: Journal of business research : JBR 63 (2010) 11, pp. 1202-1208
Persistent link: https://www.econbiz.de/10008696670