Podnar, Klement; Golob, Urša; Jančič, Zlatko - In: European Journal of Marketing 45 (2011) 9/10, pp. 1399-1415
Purpose – The purpose of this paper is to advance understanding of an individual's identification with an organisation (“organisational identification”) and propose a scale for its measurement, by means of a study drawing on the literature of corporate marketing, and group and corporate...