Khwaja, Muddasar Ghani; Zaman, Umer - In: Journal of open innovation : technology, market, and … 6 (2020) 4/125, pp. 1-13
Electronic word-of-mouth (eWOM) is reckoned to be one of the underlying factors that augments online retailing. The information adoption protocols have been revamped due to the extensive online information; consequently, adding a significant influence on the online purchase behaviors. Consumer...