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Consumer behaviour
65
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46
Relationship marketing
16
USA
15
Beziehungsmarketing
14
United States
14
Internet marketing
13
Online-Marketing
12
Brand management
10
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8
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English
145
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Goldsmith, Ronald E.
141
Tsiotsou, Rodoula H.
56
Clark, Ronald A.
14
Flynn, Leisa Reinecke
13
Goldsmith, Ronald
10
Flynn, Leisa R.
9
Lafferty, Barbara A.
8
Pagani, Margherita
8
Swilley, Esther
7
Pillai, Kishore Gopalakrishna
6
Freiden, Jon B.
5
Hofacker, Charles F.
5
Newell, Stephen J.
5
Reinecke Flynn, Leisa
5
Eastman, Jacqueline K.
4
Goldsmith, Elizabeth B.
4
Kabadayi, Sertan
4
Litvin, Stephen W.
4
Lu, Xiaojing
4
Bacile, Todd J.
3
Beaudoin, Pierre
3
Foxall, Gordon R.
3
Hofacker, Charles
3
Kehagias, John D.
3
Klaus, Philipp
3
Liu, Ben Shaw-ching
3
Moore, Mary Ann
3
Pan, Bing
3
Rigopoulou, Irini D.
3
Sudharshan, Devanathan
3
Vlachopoulou, Maria
3
Whetstone, Melinda
3
Wirtz, Jochen
3
Zboja, James J.
3
Alexandris, K.
2
Alexandris, Kostas
2
Bertrandias, Laurent
2
Bridges, Eileen
2
Cahill, Dennis J.
2
Fisk, Raymond P.
2
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The service industries journal
13
Journal of Business Research
10
Journal of Product & Brand Management
10
Journal of retailing and consumer services
10
Journal of Consumer Marketing
9
Journal of business research : JBR
9
Journal of Fashion Marketing and Management: An International Journal
8
The journal of services marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Marketing intelligence & planning
6
Journal of Services Marketing
5
Marketing Intelligence & Planning
5
Psychology & marketing
5
International journal of consumer studies
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of marketing theory and practice
4
The Service Industries Journal
4
European Journal of Marketing
3
Journal of Research in Interactive Marketing
3
Journal of consumer behaviour : an international research review
3
Journal of fashion marketing and management
3
Journal of marketing communications
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Strategic marketing in tourism services
3
A Research Agenda for Service Marketing
2
European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
2
Handbook of Developments in Consumer Behaviour
2
Handbook of developments in consumer behaviour
2
International Journal of Retail & Distribution Management
2
International Journal of Wine Marketing
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Journal of service management
2
Journal of the Academy of Marketing Science
2
Psychology of branding
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
Tourism management : research, policies, practice
2
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Source
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ECONIS (ZBW)
86
OLC EcoSci
51
Other ZBW resources
50
RePEc
17
USB Cologne (EcoSocSci)
3
BASE
1
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1
Introduction to experiential marketing
Goldsmith, Ronald E.
;
Tsiotsou, Rodoula H.
- In:
Strategic marketing in tourism services
,
(pp. 207-214)
.
2012
Persistent link: https://www.econbiz.de/10009581741
Saved in:
2
Target marketing and its application to tourism
Tsiotsou, Rodoula H.
;
Goldsmith, Ronald E.
- In:
Strategic marketing in tourism services
,
(pp. 3-15)
.
2012
Persistent link: https://www.econbiz.de/10009581868
Saved in:
3
You're nothing without me : what consumers contribute to brands
Tsiotsou, Rodoula H.
;
Goldsmith, Ronald E.
- In:
Psychology of branding
,
(pp. 55-74)
.
2013
Persistent link: https://www.econbiz.de/10009775620
Saved in:
4
New developments in the diffusion of innovations
Goldsmith, Ronald E.
- In:
Handbook of developments in consumer behaviour
,
(pp. 246-282)
.
2012
Persistent link: https://www.econbiz.de/10009569457
Saved in:
5
Brand engagement and brand loyalty
Goldsmith, Ronald E.
- In:
Branding and sustainable competitive advantage : …
,
(pp. 121-135)
.
2012
Persistent link: https://www.econbiz.de/10009707213
Saved in:
6
Rational choice and bounded rationality
Goldsmith, Ronald E.
- In:
Consumer perception of product risks and benefits
,
(pp. 233-252)
.
2017
Persistent link: https://www.econbiz.de/10011649249
Saved in:
7
How brand attribute typicality and consumer commitment moderate the influence of comparative advertising
Pillai, Kishore Gopalakrishna
;
Goldsmith, Ronald E.
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 933-941
Persistent link: https://www.econbiz.de/10003731203
Saved in:
8
Market mavenism and consumer self-confidence
Clark, Ronald A.
;
Goldsmith, Ronald E.
;
Goldsmith, …
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
3
,
pp. 239-248
Persistent link: https://www.econbiz.de/10003740936
Saved in:
9
Some antecedents of price sensitivity
Ramirez, Edward
;
Goldsmith, Ronald E.
- In:
Journal of marketing theory and practice
17
(
2009
)
3
,
pp. 199-213
Persistent link: https://www.econbiz.de/10003867488
Saved in:
10
E-services: a synthesis and research agenda
Hofacker, Charles F.
;
Goldsmith, Ronald E.
;
Bridges, Eileen
- In:
E-Services : opportunities and threats
,
(pp. 13-44)
.
2007
Persistent link: https://www.econbiz.de/10003490244
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