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Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith; Ackfeldt, Anna-Lena; Melewar, T. C. - In: Journal of general management 43 (2017/2018) 2, pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
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History matters : the role of history in corporate brand strategy
Iglesias, Oriol; Ind, Nicholas; Schultz, Majken - In: Business horizons 63 (2020) 1, pp. 51-60
Persistent link: https://www.econbiz.de/10012162016
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Corporate brand identity and employee brand citizenship behaviour : a conceptual framework
Gilani, Hasan - In: The marketing review 19 (2019) 1/2, pp. 51-84
Persistent link: https://www.econbiz.de/10012155693
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Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol; Landgraf, Polina; Ind, Nicholas; … - In: Industrial marketing management : the international … 85 (2020), pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
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Ethical management of intangible assets in contemporary organizations
Gambetti, Rossella C.; Melewar, T. C.; Martin, Kelly D. - In: Business ethics quarterly : the journal of the Society … 27 (2017) 3, pp. 381-392
Persistent link: https://www.econbiz.de/10011735306
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Brand champion behaviour : its role in corporate branding
Yakimova, Raisa; Mavondo, Felix; Freeman, Susan; … - In: The journal of brand management : an international journal 24 (2017) 6, pp. 575-591
Persistent link: https://www.econbiz.de/10011771419
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Development of new B2B venture corporate brand identity : a narrative performance approach
Törmälä, Minna; Gyrd-Jones, Richard I. - In: Industrial marketing management : the international … 65 (2017), pp. 76-85
Persistent link: https://www.econbiz.de/10011774969
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Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T. - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
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Corporate branding in perspective : a typology
Schroeder, Jonathan E. - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
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How does materialistic attitude influence the impact of corporate brand on the customers' intention to donate to corporates' charity?
Aluisius Hery Pratono; Tjahjono, Godo - In: Humanomics 33 (2017) 4, pp. 484-498
Persistent link: https://www.econbiz.de/10011783853