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Die Unabhängigen
Bertelli, Patrizio - In: Harvard-Business-Manager : das Wissen der Besten 34 (2012) 10, pp. 82-87
Persistent link: https://www.econbiz.de/10009619126
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Fashion branding and communication : core strategies of European luxury brands
Jin, Byoungho (ed.); Cedrola, Elena (ed.) - 2017
"This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of …, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a … brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a …
Persistent link: https://www.econbiz.de/10012430356
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Making Italian fashion global : brand building and management at Gruppo Finanziario Tessile : 1950s-1990s)
Merlo, Elisabetta; Perugini, Mario - In: Business history 62 (2020) 1, pp. 42-69
Persistent link: https://www.econbiz.de/10012181752
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Prioritizing geo-references : a content analysis of the websites of leading global luxury fashion brands
Strebinger, Andreas; Rusetski, Alexander - In: Journal of global marketing 29 (2016) 1/5, pp. 282-297
Persistent link: https://www.econbiz.de/10011654425
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The future of luxury : challenges and opportunities
Kapferer, Jean-Noël - In: The journal of brand management : an international journal 21 (2014) 9, pp. 716-726
Persistent link: https://www.econbiz.de/10010514132
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All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands
Fuchs, Christoph; Prandelli, Emanuela; Schreier, Martin; … - In: Journal of marketing 77 (2013) 5, pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
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Making creativity, not innovation : lessons from the field of fashion
Hasse, Raimund; Nyfeler, Judith - In: Organizing creativity in the innovation journey, (pp. 249-267). 2021
Persistent link: https://www.econbiz.de/10012888541
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Brand equity trend analysis for fashion brands (2001-2021)
Siddiqui, Kamran Ahmed - In: Journal of global fashion marketing : JGfM 13 (2022) 3, pp. 238-255
Persistent link: https://www.econbiz.de/10013270726
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The brand of "hijabers" between marketability and Islamic identity
Aloui, Narjess; Amdouni, Cyrine - In: International journal of islamic marketing and branding 3 (2018) 4, pp. 341-352
Persistent link: https://www.econbiz.de/10012051030
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The dress I wear says more than a thousand words : conspicuous choice of garment among Estonian elite
Golubeva, Jelena; Koris, Riina; Kerem, Katri - In: Journal of management and change 36/37 (2017/2018) 1/2, pp. 78-98
Persistent link: https://www.econbiz.de/10012305723