Narrow search
Showing 1 - 10 of 12,851
Cover Image
Better branding : brand names can influence consumer choice
Hillenbrand, Philipp; Alcauter, Sarael; Cervantes, Javier; … - In: The journal of product & brand management 22 (2013) 4, pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
Cover Image
Neural profiling of brands : mapping brand image in consumers' brains with visual templates
Chan, Hang-Yee; Boksem, Maarten; Smidts, Ale - In: Journal of marketing research : JMR 55 (2018) 4, pp. 600-615
Persistent link: https://www.econbiz.de/10011912738
Cover Image
Decoding the consumer's brain : neural representations of consumer experience
Chan, Hang-Yee - 2019
Persistent link: https://www.econbiz.de/10012203504
Cover Image
Three laws of branding : neuroscientific foundations of effective brand building
Walvis, Tjaco H. - In: The journal of brand management : an international journal 16 (2008/09) 3, pp. 176-194
Persistent link: https://www.econbiz.de/10003790476
Cover Image
Consumer neuroscience : the effect of retail brands on the perception of product packaging
Hubert, Marco; Hubert, Anita Mirja; Sommer, Jens; … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 26 (2009) 4, pp. 28-33
Persistent link: https://www.econbiz.de/10003868578
Cover Image
From "where" to "what" : distributed representations of brand associations in the human brain
Chen, Yu-Ping; Nelson, Leif D.; Hsu, Ming - In: Journal of marketing research : JMR 52 (2015) 4, pp. 453-466
Persistent link: https://www.econbiz.de/10011337513
Cover Image
Neural imprints of national brands versus own-label brands
Santos, Jose Paulo Marques dos; Martins, Marisa; … - In: The journal of product & brand management 25 (2016) 2, pp. 184-195
Persistent link: https://www.econbiz.de/10011524081
Cover Image
The role of fMRI in detecting attitude toward brand switching : an exploratory study using high technology products
Al-Kwifi, Sam O. - In: The journal of product & brand management 25 (2016) 2, pp. 208-218
Persistent link: https://www.econbiz.de/10011524090
Cover Image
Consumer behaviors and contemporary attitudes in luxury markets
Ferrer, Gemma García - In: Global marketing strategies for the promotion of luxury …, (pp. 29-45). 2016
Persistent link: https://www.econbiz.de/10011484622
Cover Image
Brain Imaging Investigation of the Neural Correlates of Observing Virtual Social Interactions
Sung, Keen; Dolcos, Sanda; Flor-Henry, Sophie; Zhou, Crystal - 2013
The ability to gauge social interactions is crucial in the assessment of others’ intentions. Factors such as facial expressions and body language affect our decisions in personal and professional life alike 1. These "friend or foe" judgements are often based on first impressions, which in turn...
Persistent link: https://www.econbiz.de/10014157752