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Decoding the complexity of the consumer-based brand equity process
Chatzipanagiotou, Kalliopi; Veloutsou, Cleopatra; … - In: Journal of business research : JBR 69 (2016) 11, pp. 5479-5486
Persistent link: https://www.econbiz.de/10011590542
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A multi-stakeholder view of social media as a supporting tool in higher education : an educator-student perspective
Stathopoulou, Anastasia; Siamagka, Nikoletta-Theofania; … - In: European management journal 37 (2019) 4, pp. 421-431
Persistent link: https://www.econbiz.de/10012063224
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Guest editorial: social media, content marketing and engagement strategies in B2B
Christodoulides, George; Michaelidou, Nina; Siamagka, … - In: Industrial marketing management : the international … 81 (2019), pp. 87-88
Persistent link: https://www.econbiz.de/10012107694
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Reflections on "social media : influencing customer satisfaction in B2B sales" and a research agenda
Nunan, Daniel; Sibai, Olivier; Schivinski, Bruno; … - In: Industrial marketing management : the international … 75 (2018), pp. 31-36
Persistent link: https://www.econbiz.de/10011963365
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How do heuristics influence creative decisions at advertising agencies? : factors that affect managerial decision making when choosing ideas to show the client
West, Douglas C.; Christodoulides, George; Bonhomme, … - In: Journal of advertising research 58 (2018) 2, pp. 189-201
Persistent link: https://www.econbiz.de/10011884987
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Brand equity : defining, measuring and managing brand equity
Pappu, Ravi (ed.); Christodoulides, George (ed.) - 2017
Persistent link: https://www.econbiz.de/10011778285
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Guest editorial: Defining, measuring and managing brand equity
Pappu, Ravi; Christodoulides, George - In: The journal of product & brand management 26 (2017) 5, pp. 433-434
Persistent link: https://www.econbiz.de/10011778289
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Managing the consumer-based brand equity process : a cross-cultural perspective
Chatzipanagiotou, Kalliopi; Christodoulides, George; … - In: International business review : the official journal of … 28 (2019) 2, pp. 328-343
Persistent link: https://www.econbiz.de/10011997496
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Conceptualising and Measuring the Equity of Online Brands
Christodoulides, George; De Chernatony, Leslie; Furrer, … - In: Journal of marketing management : MM 22 (2006) 7-8, pp. 799-826
Persistent link: https://www.econbiz.de/10007376607
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Introduction: Thought leadership in brand management
Jevons, Colin; Veloutsou, Cleopatra; Christodoulides, George - In: Journal of business research : JBR 63 (2010) 11, pp. 1111-1113
Persistent link: https://www.econbiz.de/10008640051