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Longitudinal study of green ma...
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Journal of strategic marketing
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International journal of critical accounting : IJCA
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ECONIS (ZBW)
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How work-life balance, job performance, and ethics connect : perspectives of current and future accountants
Smith, Katherine Taken
;
Smith, L. Murphy
;
Brower, Tracy R.
- In:
Research on professional responsibility and ethics in …
20
(
2016
),
pp. 219-238
Persistent link: https://www.econbiz.de/10011860883
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2
Longitudinal study of green marketing strategies that influence Millennials
Smith, Katherine Taken
;
Brower, Tracy R.
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 535-552
Persistent link: https://www.econbiz.de/10010026081
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3
Digital marketing strategies that Millennials find appealing, motivating, or just annoying
Smith, Katherine Taken
- In:
Journal of strategic marketing
19
(
2011
)
6
,
pp. 489-499
Persistent link: https://www.econbiz.de/10009529887
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4
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
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5
Longitudinal study of digital marketing strategies targeting Millennials
Smith, Katherine Taken
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 86-92
Persistent link: https://www.econbiz.de/10009542023
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6
Mobile advertising to Digital Natives : preferences on content, style, personalization, and functionality
Smith, Katherine Taken
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 67-80
Persistent link: https://www.econbiz.de/10012202444
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7
Hospital marketing and communications via social media
Smith, Katherine Taken
- In:
Services marketing quarterly
38
(
2017
)
3
,
pp. 187-201
Persistent link: https://www.econbiz.de/10011756722
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8
Marketing via smart speakers : what should Alexa say?
Smith, Katherine Taken
- In:
Journal of strategic marketing
28
(
2020
)
4
,
pp. 350-365
Persistent link: https://www.econbiz.de/10012313906
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9
How to motivate digital natives to write online reviews
Smith, Katherine Taken
- In:
International journal of business and globalisation : IJBG
35
(
2023
)
4
,
pp. 506-517
Persistent link: https://www.econbiz.de/10015057554
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10
Does brand management of corporate reputation translate into higher markt value?
Smith, Katherine Taken
;
Smith, Murphy
;
Wang, Kun
- In:
Journal of strategic marketing
18
(
2010
)
3
,
pp. 201-221
Persistent link: https://www.econbiz.de/10003988711
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