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Influences on sponsorship deals in NASCAR : indirect evidence from time on camera

Rotthoff, Kurt William; Depken, Craig A.; Groothuis, … - In: Applied economics 46 (2014) 19/21, pp. 2277-2289

Persistent link: https://www.econbiz.de/10010417274

Global issues in selecting athlete endorsers for national markets : a macroinvestigation

Desmarais, Fabrice - In: Journal of global marketing 27 (2014) 5, pp. 308-328

Persistent link: https://www.econbiz.de/10010428066

The impact of different body-sizes of non-celebrity endorsers on advertising effectiveness

Roozen, Irene - In: Review of business and economic literature 58 (2013) 4, pp. 428-452

Persistent link: https://www.econbiz.de/10010459314

Snapshots of men and women in interaction : an investigation of stereotypes in print advertisement relationship portrayals

Zotos, Yorgos; Tsichla, Eirini - In: Journal of euromarketing 23 (2014) 3, pp. 35-58

Persistent link: https://www.econbiz.de/10010497694

Do investors show an attentional bias toward past performance? : an eye-tracking experiment on visual attention to mutual fund disclosures in simplified fund prospectuses

Hüsser, Andreas; Wirth, Werner - In: Journal of financial services marketing : JFSM 19 (2014) 3, pp. 169-185

Persistent link: https://www.econbiz.de/10010497766

Impact of advertising on behaviour of consumers of low and high level of consumption of diary products

Chudzian, Joanna - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 13 (2014) 4, pp. 19-30

Persistent link: https://www.econbiz.de/10010497783

Consumers' response to commercials : when the energy level in the commercial conflicts with the media context

Puccinelli, Nancy M.; Wilcox, Keith; Grewal, Dhruv - In: Journal of marketing 79 (2015) 2, pp. 1-18

Persistent link: https://www.econbiz.de/10010507913

Scheduling commercial advertisements for television

García-Villoria, Alberto; Salhi, Said - In: International journal of production research 53 (2015) 4, pp. 1198-1215

Persistent link: https://www.econbiz.de/10010493572

Korean consumer perspectives on social media advertising and intention to join brand pages

Muk, Alexander; Chung, Christina; Kim, Jonghoon - In: Journal of global scholars of marketing science : … 24 (2014) 4, pp. 384-294

Persistent link: https://www.econbiz.de/10010438493

Net neutrality and internet fragmentation : the role of online advertising

D'Annunzio, Anna; Russo, Antonio - 2015 - This version: July 2015

strategically set termination fees to induce fragmentation. This takes place when advertising revenues are potentially large but … identify an important link between termination fees, the online advertising market and Internet fragmentation. We extend the … model to account for multi-homing consumers, vertically integrated ISPs, third-party advertising platforms and heterogeneous …

Persistent link: https://www.econbiz.de/10010479015