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Reconsideration of new product development planning based on the relationship between product complexity and product lifetime : the case of the Korean mobile phone market
Yoon, Jungsub; Oh, Dong-hyun; Oh, Yoonhwan; Lee, Jeong-dong - In: Technology analysis & strategic management 36 (2024) 2, pp. 306-318
Persistent link: https://www.econbiz.de/10014452281
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Influences of "appscape" on mobile app adoption and m-loyalty
Kumar, Deepak S.; Purani, Keyoor; Viswanathan, Shyam A. - In: Journal of retailing and consumer services 45 (2018), pp. 132-141
Persistent link: https://www.econbiz.de/10011929917
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User friendly : how the hidden rules of design are changing the way we live, work, and play
Kuang, Cliff; Fabricant, Robert - 2019 - First edition
Persistent link: https://www.econbiz.de/10012013915
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Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed; Baidoun, Samir; Wady, Rushdy; … - In: Journal of marketing communications 29 (2023) 7, pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
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Ansätze zur Optimierung des Produktdesigns
Landwehr, Jan Rüdiger - 2008
Persistent link: https://www.econbiz.de/10003758334
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Visual aesthetics in store environment and its moderating role on consumer intention
Vieira, Valter Afonso - In: Journal of consumer behaviour : an international … 9 (2010) 5, pp. 364-380
Persistent link: https://www.econbiz.de/10008701454
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Aesthetic principles and cognitive emotion appraisals : how much of the beauty lies in the eye of the beholder?
Kumar, Minu; Garg, Nitika - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 485-494
Persistent link: https://www.econbiz.de/10008728807
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Consumer preferences for color combinations : an empirical analysis of similarity-based color relationships
Deng, Xiaoyan; Hui, Sam K.; Hutchinson, J. W. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 476-484
Persistent link: https://www.econbiz.de/10008728820
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The aesthetics of luxury fashion, body and identify formation
Venkatesh, Alladi; Joy, Annamma; Sherry, John F.; … - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 459-470
Persistent link: https://www.econbiz.de/10008728823
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Formation of consumer price expectation based on package design : attractive and quality routes
Orth, Ulrich R.; Campana, Daniela; Malkewitz, Keven - In: Journal of marketing theory and practice 18 (2010) 1, pp. 23-40
Persistent link: https://www.econbiz.de/10003947365