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Workplace spirituality and the selling organization : a conceptual framework and research propositions
Badrinarayanan, Vishag; Madhavaram, Sreedhar - In: The journal of personal selling & sales management : JPSSM 28 (2008) 4, pp. 421-434
Persistent link: https://www.econbiz.de/10003774615
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Knowledge-based sales management strategy and the grafting metaphor : implications for theory and practice
Madhavaram, Sreedhar; McDonald, Robert E. - In: Industrial marketing management : the international … 39 (2010) 7, pp. 1078-1087
Persistent link: https://www.econbiz.de/10008668708
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Developing pedagogical competence : issues and implications for marketing education
Madhavaram, Sreedhar; Laverie, Debra A. - In: Journal of marketing education : JME 32 (2010) 2, pp. 197-213
Persistent link: https://www.econbiz.de/10003997713
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The service-dominant logic and a hierarchy of operant resources : developing masterful operant resources and implications for marketing strategy
Madhavaram, Sreedhar; Hunt, Shelby D. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 67-82
Persistent link: https://www.econbiz.de/10003679879
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The potential implications of Web-based marketing communications for consumers' implicit and explicit brand attitudes : a call for research
Madhavaram, Sreedhar; Appan, Radha - In: Psychology & marketing 27 (2010) 2, pp. 186-202
Persistent link: https://www.econbiz.de/10003945276
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Developing complex business-to-business products: issues and implications
Madhavaram, Sreedhar; Appan, Radha - In: Management research review 33 (2010) 7, pp. 715-733
Persistent link: https://www.econbiz.de/10008658616
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From "virtuous" to "pragmatic" pursuit of social mission : a sustainability-based typology of nonprofit organizations and corresponding strategies
McDonald, Robert E.; Weerawardena, Jay; Madhavaram, Sreedhar - In: Management research review 38 (2015) 9, pp. 970-991
Persistent link: https://www.econbiz.de/10011392536
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Approaching global industrial marketing from a managerial cognition perspective : a theoretical framework
Madhavaram, Sreedhar; Badrinarayanan, Vishag; Granot, Elad - In: The journal of business & industrial marketing 26 (2011) 7, pp. 532-541
Persistent link: https://www.econbiz.de/10009410784
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Relationship marketing strategy : an operant resource perspective
Madhavaram, Sreedhar; Granot, Elad; Badrinarayanan, Vishag - In: The journal of business & industrial marketing 29 (2014) 4, pp. 275-283
Persistent link: https://www.econbiz.de/10010382833
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Knowledge needs of firms : the know-x framework for marketing strategy
Madhavaram, Sreedhar; Gross, Andrew C.; Appan, Radha - In: AMS review : official publication of the Academy of … 4 (2014) 3/4, pp. 63-77
Persistent link: https://www.econbiz.de/10010467850