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Transference and congruence effects on purchase intentions in online stores of multi-channel retailers: initial evidence from the U.S. and South Korea
Badrinarayanan, Vishag; Becerra, Enrique P.; Kim, Chung-Hyun - In: Journal of the Academy of Marketing Science 40 (2012) 4, pp. 539-558
Persistent link: https://www.econbiz.de/10009977655
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Managerial action and resource-advantage theory: conceptual frameworks emanating from a positive theory of competition
Hunt, Shelby D.; Madhavaram, Sreedhar - In: The journal of business & industrial marketing 27 (2012) 7, pp. 582-592
Persistent link: https://www.econbiz.de/10010011021
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Research on smart shopper feelings : an extension
Bicen, Pelin; Madhavaram, Sreedhar - In: Journal of marketing theory and practice 21 (2013) 2, pp. 221-234
Persistent link: https://www.econbiz.de/10010159942
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Approaching global industrial marketing from a managerial cognition perspective: a theoretical framework
Madhavaram, Sreedhar; Badrinarayanan, Vishag; Granot, Elad - In: The journal of business & industrial marketing 26 (2011) 7, pp. 532-542
Persistent link: https://www.econbiz.de/10009286481
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Global Virtual Sales Teams (GVSTs): A Conceptual Framework of the Influence of Intellectual and Social Capital on Effectiveness
Badrinarayanan, Vishag; Madhavaram, Sreedhar; Granot, Elad - In: The journal of personal selling & sales management 31 (2011) 3, pp. 311-325
Persistent link: https://www.econbiz.de/10009255353
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The marketing discipline's troubled trajectory : the manifesto conversation, candidates for central focus, and prognosis for renewal
Hunt, Shelby D.; Madhavaram, Sreedhar; Hatfield, Hunter N. - In: AMS review : official publication of the Academy of … 12 (2022) 3/4, pp. 139-156
Persistent link: https://www.econbiz.de/10014225827
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Marketing as an emergent discipline : commentary on Shelby Hunt's final contribution to our field
Clark, Terry; Key, Thomas Martin; Azab, Carol - In: AMS review : official publication of the Academy of … 12 (2022) 3/4, pp. 157-161
Persistent link: https://www.econbiz.de/10014225828
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Folds in historical time and possible worlds for the marketing discipline : a commentary
Price, Linda L. - In: AMS review : official publication of the Academy of … 12 (2022) 3/4, pp. 162-167
Persistent link: https://www.econbiz.de/10014225829
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Resurrecting marketing : focus on the phenomena!
Nenonen, Suvi - In: AMS review : official publication of the Academy of … 12 (2022) 3/4, pp. 174-176
Persistent link: https://www.econbiz.de/10014225831
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A general theory of marketing : Conceivable, elusive, or illusive
Varadarajan, Rajan - In: AMS review : official publication of the Academy of … 12 (2022) 3/4, pp. 177-183
Persistent link: https://www.econbiz.de/10014225833