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Estimating consumer spending on tickets, merchandise, and food and beverage : a case study of a NHL team
Kelley, Katharine; Harrolle, Michelle G.; Casper, … - In: Journal of sport management : the official journal of … 28 (2014) 3, pp. 253-265
Persistent link: https://www.econbiz.de/10010380459
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Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai; Thrassou, Alkis; Vrontis, Demetris - In: Journal of customer behaviour 14 (2015) 4, pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
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Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai; Thrassou, Alkis; Vrontis, Demetris - In: The marketing review 15 (2015) 4, pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
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Consumer interest in major league baseball : an analytical modeling of Twitter
Watanabe, Nicholas; Yan, Grace; Soebbing, Brian P. - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 207-220
Persistent link: https://www.econbiz.de/10011489246
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The effect of star quality on attendance demand : the case of the National Basketball Association
Jane, Wen-jhan - In: Journal of sports economics 17 (2016) 4, pp. 396-417
Persistent link: https://www.econbiz.de/10011490751
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Foreign players, competitive balance, and fan demand in the Korean Basketball League
Joo, Hailey Hayeon; Oh, Taeyeon - In: The sports business in the Pacific Rim : economics and …, (pp. 43-57). 2015
Persistent link: https://www.econbiz.de/10011515347
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Customer discrimination and outcome uncertainty in the World Baseball Classic : the case of the Taiwanese television audience
Jane, Wen-jhan - In: The sports business in the Pacific Rim : economics and …, (pp. 103-121). 2015
Persistent link: https://www.econbiz.de/10011515360
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Self-categorization process in sport : an examination of the "Linsanity" phenomenon in Taiwan
Chen, Kuan-Ju; Phua, Joe - In: Sport management review 19 (2016) 4, pp. 431-440
Persistent link: https://www.econbiz.de/10011566679
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Perceptions of highly identified fans regarding rival teams in US intercollegiate football and men's basketball
Havard, Cody T.; Reams, Lamar; Gray, Dianna P. - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 116-132
Persistent link: https://www.econbiz.de/10010399901
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Glory out of reflected failure : the examination of how rivalry affects sport fans
Havard, Cody T. - In: Sport management review 17 (2014) 3, pp. 243-253
Persistent link: https://www.econbiz.de/10010401083