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Marketing strategy : discernin...
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Marketingmanagement
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2,083
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1,566
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1,542
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1,199
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1,155
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Kotler, Philip
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68
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59
Backhaus, Klaus
47
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46
Kirchgeorg, Manfred
46
Sheth, Jagdish N.
45
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40
Kumar, V.
39
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36
Simon, Hermann
36
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35
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35
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34
Berndt, Ralph
33
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33
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33
Piercy, Nigel
33
Albers, Sönke
32
Burmann, Christoph
32
Zahn, Erich
31
Ahlert, Dieter
30
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29
Kerin, Roger A.
28
Fritz, Wolfgang
27
Peter, Jerome Paul
27
Aaker, David A.
25
Kuß, Alfred
25
Link, Jörg
25
McDonald, Malcolm
25
O'Cass, Aron
25
Reinecke, Sven
25
Zentes, Joachim
25
Belz, Christian
24
Corsten, Hans
24
Diller, Hermann
24
Fantapié Altobelli, Claudia
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Springer Fachmedien Wiesbaden
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American Marketing Association
59
National Bureau of Economic Research
22
OECD
21
Books on Demand GmbH <Norderstedt>
20
IGI Global
20
Verlag Dr. Kovač
17
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
15
Harvard Graduate School of Business Administration
15
Edward Elgar Publishing
14
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De Gruyter Oldenbourg
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AMACOM
9
Haufe-Lexware GmbH & Co. KG
9
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
9
UVK Verlagsgesellschaft mbH
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Uni-Taschenbücher GmbH
9
Duncker & Humblot
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8
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
8
Campus Verlag
7
Chartered Institute of Marketing
7
DePaul University / College of Commerce
7
Information Resources Management Association
7
NetLibrary, Inc
7
American Management Association
6
Basler Bankenvereinigung
6
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Helmut-Schmidt-Universität
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Springer-Verlag GmbH
6
Wiley-VCH
6
Center of Market Oriented Product and Production Management
5
Department of Agricultural and Resource Economics, University of Connecticut
5
Deutsche Verkehrswissenschaftliche Gesellschaft
5
Erasmus Research Institute of Management
5
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
Gesellschaft Entwicklung, Konstruktion, Vertrieb
5
Macquarie University / Department of Economics
5
Technische Universität Dresden / Fakultät Wirtschaftswissenschaften
5
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365
SpringerLink / Bücher
296
Industrial marketing management : the international journal for industrial and high-tech firms
269
Europäische Hochschulschriften / 5
244
Journal of strategic marketing
195
Gabler Edition Wissenschaft
170
European journal of marketing : EJM
131
Journal of marketing management : MM
123
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
112
Journal of marketing communications
105
European Journal of Marketing
103
Management science : journal of the Institute for Operations Research and the Management Sciences
101
Journal of marketing
100
Marketing Intelligence & Planning
93
Marketing intelligence & planning
91
Springer eBook Collection
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Journal of retailing and consumer services
85
Harvard-Business-Manager : das Wissen der Besten
74
Springer eBook Collection / Business and Economics
74
Harvard business review : HBR
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
Strategic Direction
71
Business horizons
62
The journal of brand management : an international journal
62
Lehrbuch
61
Strategic management journal
60
Competitiveness Review: An International Business Journal
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
Management Decision
56
Neue betriebswirtschaftliche Forschung : Nbf
54
International marketing review
49
Marketing Science
49
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
49
International journal of hospitality management
48
The marketing review
48
Asia Pacific journal of marketing and logistics
47
Journal of business economics : JBE
46
Journal of advertising research
45
Management decision : MD
45
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
1,238
Other ZBW resources
1,106
RePEc
256
EconStor
144
BASE
39
USB Cologne (business full texts)
23
OLC EcoSci
6
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Showing
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1
Trade promotion decisions under demand uncertainty : a market experiment approach
Hong, Yuan
;
Gómez, Miguel I.
;
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1709-1724
Persistent link: https://www.econbiz.de/10009784104
Saved in:
2
The strategic value of high-cost customers
Subramanian, Upender
;
Raju, Jagmohan Singh
;
Zhang, Z. John
- In:
Management science : journal of the Institute for …
60
(
2014
)
2
,
pp. 494-507
Persistent link: https://www.econbiz.de/10010258777
Saved in:
3
Compensation and peer effects in competing sales teams
Chan, Tat
;
Li, Jia
;
Pierce, Lamar
- In:
Management science : journal of the Institute for …
60
(
2014
)
8
,
pp. 1965-1984
Persistent link: https://www.econbiz.de/10010403593
Saved in:
4
The impact of competitive strategies on responsive market orientation, proactive market orientation, learning orientational and organizational performance
Kharabsheh, Radwan Alyan
;
Jarrar, Khalid
;
Simeonova, Boyka
- In:
Journal of strategic marketing
23
(
2015
)
5
,
pp. 423-435
Persistent link: https://www.econbiz.de/10011479432
Saved in:
5
Competitive pricing strategies for software and SaaS products
Zhang, Zan
- In:
Information & management : the internat. journal of …
57
(
2020
)
8
,
pp. 1-7
Persistent link: https://www.econbiz.de/10012418411
Saved in:
6
Testing the validity of blue ocean strategy versus competitive strategy : an analysis of the retail industry
Burke, Andrew
;
Stel, Adriaan J. van
;
Thurik, Adriaan R.
- In:
International review of entrepreneurship : IRE
14
(
2016
)
2
,
pp. 123-146
Persistent link: https://www.econbiz.de/10011685487
Saved in:
7
The transitioning of marketing practices from segment to customer-centric marketing in the African business context : toward a theoretical research framework
Dadzie, Kofi Q.
;
Dadzie, Charlene A.
;
Winston, Evelyn M.
- In:
Journal of African business
20
(
2019
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10012180386
Saved in:
8
Consumer return policies in competitive markets : an operations perspective
Huang, Tingliang
;
Ren, Hang
;
Chen, Ying-Ju
- In:
Naval research logistics : an international journal
65
(
2018
)
6/7
,
pp. 462-476
Persistent link: https://www.econbiz.de/10012166218
Saved in:
9
The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
Saved in:
10
Competitive expansion strategies between retailers : the case of Wal-Mart and Target
Chen, Andy W.
- In:
The international review of retail, distribution and …
31
(
2021
)
1
,
pp. 59-77
Persistent link: https://www.econbiz.de/10012425333
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