Narrow search
Showing 1 - 10 of 47,497
Cover Image
A customer value-based airline revenue management approach considering both opportunity costs and misclassification of heterogeneous clients
Mohaupt, Michael; Hilbert, Andreas - In: Journal of revenue and pricing management 14 (2015) 5, pp. 321-341
Persistent link: https://www.econbiz.de/10011460135
Cover Image
Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Chan, Eugene Y. - 2024
Introduction to this Text -- PART 1 -- Chapter 1: Consumer Decision Making Strategies -- PART 2 -- Chapter 2: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury Consumer Behavior -- Chapter 7: Digital Consumer Behavior...
Persistent link: https://www.econbiz.de/10014478777
Cover Image
Transactional Pricing : Optimierung durch kundenindividuelles Preismanagement
Sander, Frauke - In: Wertorientiertes Marketing : Unternehmensressourcen …, (pp. 132-146). 2008
Persistent link: https://www.econbiz.de/10003618347
Cover Image
Customer retention and price matching: the AFPs case
Hidalgo, Pedro; Manzur, Enrique; Olavarrieta, Sergio; … - In: Journal of business research : JBR 61 (2008) 6, pp. 691-696
Persistent link: https://www.econbiz.de/10003707069
Cover Image
Pricing and inventory management in the presence of strategic customers with risk preference and decreasing value
Du, Jie; Zhang, Juliang; Hua, Guowei - In: International journal of production economics 164 (2015), pp. 160-166
Persistent link: https://www.econbiz.de/10011289809
Cover Image
The strategic value of high-cost customers
Subramanian, Upender; Raju, Jagmohan Singh; Zhang, Z. John - In: Management science : journal of the Institute for … 60 (2014) 2, pp. 494-507
Persistent link: https://www.econbiz.de/10010258777
Cover Image
The impact of value co-creation on satisfaction and loyalty : the moderating effect of price fairness : empirical study of automobile customers in Ghana
Opata, Christian Narh; Xiao, Wen; Nusenu, Angela Abena; … - In: Total quality management & business excellence 32 (2021) 11, pp. 1167-1181
Persistent link: https://www.econbiz.de/10012607232
Cover Image
The conceptualization of pricing schemes : from product-centric to customer-centric value approaches
Stoppel, Eduard; Roth, Stefan - In: Journal of revenue and pricing management 16 (2017) 1, pp. 76-90
Persistent link: https://www.econbiz.de/10011631949
Cover Image
The Effect of Price, Service Quality, Customer Value, and Brand Image on Customer Satisfaction of Cellular Operator Telkomsel
Usman, Osly; Ramadhan, Ilham - 2020
This study aims to examine: 1) The effect of prices on customer satisfaction; 2) Effect of service quality on customer satisfaction; 3) The effect of customer value on customer satisfaction; 4) The effect of brand image on customer satisfaction; 5) Effect of price, service quality, customer...
Persistent link: https://www.econbiz.de/10014102511