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Consequence of personality attributes on brand loyalty in the automobile industry
Joshi, Gaurav; Pathak, Deepti; Agarwal, Kirti; Priya, … - In: International journal of Indian culture and business … 24 (2021) 4, pp. 503-522
Persistent link: https://www.econbiz.de/10012799076
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Brand loyalty through love for a brand's Facebook page : roles of motivations and personal traits
Han, Jinhee; Kwon, Wi-suk - In: Journal of global fashion marketing : JGfM 13 (2022) 1, pp. 16-29
Persistent link: https://www.econbiz.de/10012803171
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Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif; Aslam, Wajeeha; Mokhtar, Sany Sanuri Mohd - In: Journal of internet commerce 20 (2021) 3, pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
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Impact of brand personality traits on customer's brand commitment : case study: NIVEA hygienic products
Alikhani, Ali; Mokhtarian, Pooria - In: Journal of global scholars of marketing science : … 31 (2021) 4, pp. 543-562
Persistent link: https://www.econbiz.de/10012622606
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They're just not that into you : how to leverage existing consumer-brand relationships through social psychological distance
Connors, Scott; Khamitov, Mansur; Thomson, Matthew; … - In: Journal of marketing 85 (2021) 5, pp. 92-108
Persistent link: https://www.econbiz.de/10012608718
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Finding brands and not losing your religion? : exploring the relationship between brand engagement in self-concept and religious commitment
Razmus, Wiktor; Zarzycka, Beata - In: Journal of management, spirituality & religion : JMSR 18 (2021) 3, pp. 201-217
Persistent link: https://www.econbiz.de/10013285669
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Brand community and its impact on brand love and repurchase intention in the fashion industry context
Al Khasawneh, Mohammad Hamdi; Eid, Dana; Safi, Farah; … - In: International journal of technology marketing : IJTMkt 16 (2022) 1/2, pp. 88-110
Persistent link: https://www.econbiz.de/10013258245
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Digital gifting in personal brand communities of live-streaming : fostering viewer-streamer-viewer parasocial relationships
Chen, Chih Ping - In: Journal of marketing communications 27 (2021) 8, pp. 865-880
Persistent link: https://www.econbiz.de/10012697006
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Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh; Bajpai, Naval; Kulshreshtha, Kushagra - In: Journal of relationship marketing : innovations and … 20 (2021) 1, pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
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Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: European journal of marketing : EJM 51 (2017) 2, pp. 367-390
Persistent link: https://www.econbiz.de/10011661710