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A validation of inputs and outputs of satisfaction in business-to-business relationships through a Nordic comparison
Rindell, Anne; Mysen, Tore; Svensson, Göran; … - In: International journal of procurement management 6 (2013) 4, pp. 424-443
Persistent link: https://www.econbiz.de/10010207623
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Opportunism and conflict as precursors of non-economic and economic satisfaction outcomes in seller-customer business relationships
Høgevold, Nils; Svensson, Göran; Roberts-Lombard, Mornay - In: Journal of business-to-business marketing 27 (2020) 4, pp. 375-395
Persistent link: https://www.econbiz.de/10012392047
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Exploring opportunism, conflict, noneconomic satisfaction and economic satisfaction in a B2B context : a buyer and seller perspective
Jyh-Liang, Guan; Lee, Tzong-ru; Roberts-Lombard, Mornay; … - In: South African journal of business management 53 (2022) 1, pp. 1-12
Purpose: The purpose of the study is to test the relationships between the antecedents of noneconomic satisfaction and … its influence on economic satisfaction from both a seller's and a purchaser's perspective. Design … negative relationship with noneconomic satisfaction. Conflict was established as having a negative relationship with …
Persistent link: https://www.econbiz.de/10013348508
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Asymmetrische Bindungen in Geschäftsbeziehungen : Einflussfaktoren im Business-to-Business-Bereich
Kühne, Bettina - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003726666
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The inverted curvilinear effects of business relationships on institutional success : the moderating role of global role complexity
Sharma, Revti Raman; Raskovic, Matevz; Singh, Balwinder - In: Cross cultural & strategic management 29 (2022) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10012796733
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Brand equity, satisfaction, and switching costs : an examination of effects in the business-to-business setting
Biedenbach, Galina; Bengtsson, Maria; Marell, Agneta - In: Marketing intelligence & planning 33 (2015) 2, pp. 164-178
Persistent link: https://www.econbiz.de/10011326052
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Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida; O'Cass, Aron; Ngo, Liem Viet - In: Journal of strategic marketing 22 (2014) 5, pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
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Heterogeneity in the quality-satisfaction-loyalty framework
Human, Gert; Naudé, Peter - In: Industrial marketing management : the international … 43 (2014) 6, pp. 920-928
Persistent link: https://www.econbiz.de/10010410706
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Increasing business-to-business buyer word-of-mouth and share-of-purchase
Anaza, Nwamaka A.; Rutherford, Brian A. - In: The journal of business & industrial marketing 29 (2014) 5, pp. 427-437
Persistent link: https://www.econbiz.de/10010393896
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Does the hierarchical position of the buyer make a difference? : the influence of perceived adaptive selling on customer satisfaction and loyalty in a business-to-business context
Román, Sergio; Martín, Pedro Juan - In: The journal of business & industrial marketing 29 (2014) 5, pp. 364-373
Persistent link: https://www.econbiz.de/10010393925