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Oscillation in the dynamic consumer self-control process

Finnel, Stephanie; Bradlow, Eric; Reed, Americus, II - 2009

Persistent link: https://www.econbiz.de/10003842036

Identity congruency effects on donations

Shang, Jen; Reed, Americus, II; Croson, Rachel - In: Journal of marketing research : JMR 45 (2008) 3, pp. 351-361

Persistent link: https://www.econbiz.de/10003724283

How does drug and supplement marketing affect a healthy lifestyle?

Bolton, Lisa E.; Reed, Americus, II; Volpp, Kevin G.; … - In: Journal of consumer research : JCR ; an … 34 (2007/08) 5, pp. 713-726

Persistent link: https://www.econbiz.de/10003724563

The perils of marketing weight-management remedies and the role of health literacy

Bolton, Lisa E.; Bhattacharjee, Amit; Reed, Americus, II - In: Journal of public policy & marketing : JPP & M ; an … 34 (2015) 1, pp. 50-62

Persistent link: https://www.econbiz.de/10011293442

Tip of the hat, wag of the finger : how moral decoupling enables consumers to admire and admonish

Bhattacharjee, Amit; Berman, Jonathan Z.; Reed, Americus, II - In: Journal of consumer research : JCR ; an … 39 (2012/13) 6, pp. 1167-1184

Persistent link: https://www.econbiz.de/10009740322

Handbook of research on identity theory in marketing

Reed, Americus, II (ed.); Forehand, Mark (ed.) - 2019

Contents: Introduction. The long and winding road to understanding identity theory and marketing -- Americus Reed II and Mark Forehand -- Quick chapter overviews -- Part I: The identity salience principle -- 1. Identity salience: understanding when identity affects consumption / Keri L. Kettle...