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Exploring luxury brand country of origin impact on purchasing behaviors in India : a conceptual framework
Schultz, Don E.; Jain, Varsha - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 216-236
Persistent link: https://www.econbiz.de/10011471604
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Modelling effects of consumer animosity : consumers' willingness to buy foreign and hybrid products
Cheah, Isaac; Phau, Ian; Kea, Garick; Huang, Yu-An - In: Journal of retailing and consumer services 30 (2016), pp. 184-192
Persistent link: https://www.econbiz.de/10011473189
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Intellectual capital through the eyes of the consumer
Nguyen, Thuy D.; Dadzie, Charlene; Davari, Arezoo; … - In: The journal of product & brand management 24 (2015) 6, pp. 554-566
Persistent link: https://www.econbiz.de/10011481781
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The augmented convention offering : the impact of destination and product images on attendees' perceived benefits
Mody, Makarand Amrish; Gordon, Susan; Lehto, Xinran Y.; … - In: Tourism analysis : an interdisciplinary tourism & … 21 (2016) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10011491737
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The role of provenance in luxury textile brands
Collins, Marnie; Weiss, Marcia - In: International journal of retail & distribution management 43 (2015) 10/11, pp. 1030-1050
Persistent link: https://www.econbiz.de/10011505967
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Cultural appropriation and the country of origin effect
Suh, Yong Gu; Hur, Jungyun; Davies, Gary - In: Journal of business research : JBR 69 (2016) 8, pp. 2721-2730
Persistent link: https://www.econbiz.de/10011506826
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Dimensions of the country of origin effect and their measurement
Magier-Łakomy, Ewa; Boguszewicz-Kreft, Monika - In: Annales Universitatis Mariae Curie-Skłodowska / H 49 (2015) 3, pp. 125-134
Persistent link: https://www.econbiz.de/10011515695
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The effects of perceived destination ability and destination brand love on tourists’ loyalty to post-disaster tourism destinations : the case of Korean tourists to Japan
Lee, Kwang-Ho; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 613-627
Persistent link: https://www.econbiz.de/10011517191
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An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 32 (2015) 6, pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
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The brand origin meaning transfer model (BOMT) : an integrative theoretical model
D'Antone, Simona; Merunka, Dwight - In: International marketing review 32 (2015) 6, pp. 713-731
Persistent link: https://www.econbiz.de/10011517602