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Multidimensional structures of brand and country images, and their effects on product evaluation
Koubaa, Yamen; Methamem, Rym Boudali; Fort, Fatiha - In: International journal of market research : JMRS ; the … 57 (2015) 1, pp. 95-124
Persistent link: https://www.econbiz.de/10010529568
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Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China
He, Jianxu; Wang, Cheng Lu - In: Journal of business research : JBR 68 (2015) 6, pp. 1225-1233
Persistent link: https://www.econbiz.de/10010529917
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Advancing the country image construct from a public relations perspective : from model to measurement
Buhmann, Alexander; Ingenhoff, Diana - In: Journal of communication management : an international … 19 (2015) 1, pp. 62-80
Persistent link: https://www.econbiz.de/10010531081
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The indirect effects of destination image on destination loyalty intention through tourist satisfaction and perceived value : the bootstrap approach
Song, Zibin; Su, Xin; Li, Liaoning - In: Journal of travel and tourism marketing 30 (2013) 3/4, pp. 386-409
Persistent link: https://www.econbiz.de/10009775403
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Destination image and behavior intention of travelers to Thailand : the moderating effect of perceived risk
Tavitiyaman, Pimtong; Qu, Hailin - In: Journal of travel and tourism marketing 30 (2013) 3/4, pp. 169-185
Persistent link: https://www.econbiz.de/10009775463
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The impact of consumer animosity on country-of-origin effect : evidence from the political event of Chinese opposing Japan's UN bid
Meng, Juan; Yan, Meng; Liu, Matthew Tuingchi - In: Journal of euromarketing 21 (2012) 4, pp. 219-227
Persistent link: https://www.econbiz.de/10009755854
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"Bonds" or "Calvin Klein" Down-under : consumer ethnocentric and brand country origin effects towards men's underwear
Lee, Wai Jin; Phau, Ian; Roy, Rajat - In: Journal of fashion marketing and management 17 (2013) 1, pp. 65-84
Persistent link: https://www.econbiz.de/10009732062
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The country brand trap
Berríos, Rodrigo; Saens, Rodrigo - In: CEPAL review (2012) 106, pp. 75-88
Persistent link: https://www.econbiz.de/10009700572
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Brand-country image (BCI) fit : a new metric to evaluate international branding strategies
Bruno, Pascal; Klein, Kristina; Sattler, Henrik; … - In: Essays on the effects of brand names and prices on …. 2012
Persistent link: https://www.econbiz.de/10009659921
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Differences in perceived image of fruit and vegetables from a specific origin : the moderating role of familiarity
Gázquez-Abad, Juan Carlos; Jiménez-Castillo, David; … - In: Journal of food products marketing 18 (2012) 5, pp. 397-416
Persistent link: https://www.econbiz.de/10009665443