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Anger in consumer reviews : unhelpful but persuasive?

Yin, Dezhi; Bond, Samuel D.; Zhang, Han - In: MIS quarterly 45 (2021) 3, pp. 1059-1086

Persistent link: https://www.econbiz.de/10012631406

Superlatives and scope of improvement in online recommendations : breath of life or a kiss of death?

Aggarwal, Rohit; Midha, Vishal; Sullivan, Nicholas - In: MIS quarterly 45 (2021) 3, pp. 1411-1432

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Impacts of online social support and perceived value in influential travel blogs

Chang, Wanching; Chao, Ren-Fang; Chien, Grace - 2021

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Effects of user reviews and critic rating on online healthcare sales

Han, Wenbo - In: Inventi impact: service sector (2021) 2, pp. 88-101

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Too obvious to ignore : influence of popular reviews on consumer online purchasing decisions

Su, Xin; Niu, Mingzi - In: Human systems management : HSM 40 (2021) 2, pp. 211-222

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The features and effectiveness of Chinese language online recommendations

Ng, Raine; Prendergast, Gerard P.; Chang, Ludwig M. K. - In: Journal of international consumer marketing 33 (2021) 4, pp. 371-385

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Advances in Digital Marketing and eCommerce : Third International Conference, 2022

Martínez-López, Francisco J. (ed.); Martinez, Luis F. (ed.) - Digital Marketing & eCommerce Conference <3., 2022, … - 2022

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social...

Persistent link: https://www.econbiz.de/10013256202

Antecedents of trust in product review blogs and their impact on users' behavioral intentions

Raposo Junior, Antonio Eliezer; Mainardes, Emerson Wagner; … - In: The international review of retail, distribution and … 32 (2022) 3, pp. 266-292

Persistent link: https://www.econbiz.de/10013274269

Stranger danger? : cue-based trust in online consumer product review videos

Pfeuffer, Alexander; Phua, Joe - In: International journal of consumer studies 46 (2022) 3, pp. 964-983

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Process vs. outcome : effects of food photo types in online restaurant reviews on consumers' purchase intention

Liu, Hongbo; Feng, Shunzi; Hu, Xingbao - In: International journal of hospitality management 102 (2022), pp. 1-12

Persistent link: https://www.econbiz.de/10013185269