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Persistent link: https://www.econbiz.de/10009720268

Is there a European shopping-related lifestyle? : investigating the interaction between national culture and shopping-culture

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Temporary involvement with appellation of origin

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Motivations and lifestyle : segmentation using the construct AIO

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Consumption culture in Europe : insight into the beverage industry

Rodríguez Santos, María Carmen (contributor) - 2013

"This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market"--Provided by publisher

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E-WoM and 2.0 opinion leaders

Sahelices-Pinto, César; Rodríguez Santos, María Carmen - In: Journal of food products marketing 20 (2014) 3, pp. 244-261

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Efecto del patrocinio de la Copa América en las percepciones de Luis Vuitton : una perspectiva internacional : an international perspective

Küster, Inés; Vila, Natalia; Aldás, Joaquín; … - In: Universia business review : revista trimestral de … 22 (2009), pp. 40-55

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Revisiting the impact of perceived social value on consumer behavior toward luxury brands

Reyes-Menendez, Ana; Palos-Sanchez, Pedro; Saura, José … - In: European management journal 40 (2022) 2, pp. 224-233

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What are you? : pragmatic, self-confident, #hashtag or a vital senior? : using marketing to curb alcoholism and encourage healthy consumption!

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Women's happiness and brand content marketing

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