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Consumer skepticism towards cause related marketing : exploring the consumer tendency to question from emerging market perspective
Thomas, Sujo; Kureshi, Sonal - In: International review on public and non-profit marketing 17 (2020) 2, pp. 225-236
Persistent link: https://www.econbiz.de/10012292855
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The quest for consumer engagement via cause-related marketing : a mixed method study in an emerging economy
Akansha Singh; Pathak, Govind Swaroop - In: Journal of retailing and consumer services 55 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012269059
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A study of cause related marketing initiatives and consumer insights : evidences from the Indian context
Kureshi, Sonal; Thomas, Sujo - In: South Asian journal of management : SAJM 23 (2016) 2, pp. 109-130
Persistent link: https://www.econbiz.de/10011567418
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Determinants of cause-related marketing participation intention : the role of consumer knowledge, cause scope and donation proximity
Thomas, Sujo - In: Journal of nonprofit & public sector marketing 35 (2023) 2, pp. 194-214
Persistent link: https://www.econbiz.de/10014234447
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The impact of congruence in cause marketing campaigns for service firms
Roy, Donald P. - In: The journal of services marketing 24 (2010) 2/3, pp. 255-263
Persistent link: https://www.econbiz.de/10003990937
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Antecedents of consumer attitudes toward cause-related marketing
Youn, Seounmi; Kim, Hyuksoo - In: Journal of advertising research 48 (2008) 1, pp. 123-137
Persistent link: https://www.econbiz.de/10003688993
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Cause-related marketing : the role of team identification in consumer choice of team licensed products
Lee, Jaedeock; Ferreira, Mauricio - In: Sport marketing quarterly : preferred journal of the … 20 (2011) 3, pp. 157-169
Persistent link: https://www.econbiz.de/10009373477
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Matching a cause with self-schema : the moderating effect on brand preferences
Ghosh Chowdhury, Tilottama; Khare, Adwait - In: Psychology & marketing 28 (2011) 8, pp. 825-842
Persistent link: https://www.econbiz.de/10009267750
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Antecedents to participation in corporate social responsibility programs
Mattila, Anna S.; Hanks, Lydia - In: Journal of service management 23 (2012) 5, pp. 664-676
Persistent link: https://www.econbiz.de/10009666544