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Brand positioning strategies for industrial firms providing customer solutions
Jalkala, Anne Maarit; Keränen, Joona - In: The journal of business & industrial marketing 29 (2014) 3, pp. 253-264
Persistent link: https://www.econbiz.de/10010345206
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The role of learning in value co-creation in new technological B2B services
Komulainen, Hanna - In: The journal of business & industrial marketing 29 (2014) 3, pp. 238-252
Persistent link: https://www.econbiz.de/10010345207
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Value antecedents in relationship between tourism companies
Moliner-Velazquez, Beatriz; Fuentes-Blasco, Maria; Gil … - In: The journal of business & industrial marketing 29 (2014) 3, pp. 215-226
Persistent link: https://www.econbiz.de/10010345210
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Utilization of relationship-oriented social media in the selling process : a comparison of consumer (B2C) and industrial (B2B) salespeople
Moore, Jesse N.; Hopkins, Christopher D.; Raymond, Mary Anne - In: Journal of internet commerce 12 (2013) 1/4, pp. 48-75
Persistent link: https://www.econbiz.de/10010248490
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Explaiing industrial importers' commitment from an emerging market perspective : theoretical and managerial insights
Saleh, M. Abu; Ali M. Yunus; Andaleeb, Syed S. - In: The journal of business & industrial marketing 29 (2014) 1, pp. 45-62
Persistent link: https://www.econbiz.de/10010252760
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To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan; Confete, Ilenia; Gligor, David M.; Autry, … - In: Journal of business research : JBR 69 (2016) 2, pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
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Empirical research on the impact of network externalities on online loyalty in B2B platforms
Li, Li; Wu, Xiaoli; Zhang, Yue; Zhao, Jie - In: International journal of networking and virtual … 15 (2015) 2/3, pp. 185-199
Persistent link: https://www.econbiz.de/10011440071
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META-RELQUAL construct validation : a South African study
Mpinganjira, Mercy; Svensson, Göran; Mysen, Tore - In: African journal of economic and management studies : AJEMS 6 (2015) 4, pp. 453-465
Persistent link: https://www.econbiz.de/10011525625
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Market orientation, distributor relationship, and return on assets : optimizing distribution performance for industrial firms
Guo, Chiquan; Wang, Yong Jian - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 107-123
Persistent link: https://www.econbiz.de/10011529305
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Unprofitable customers in business markets
Henrich, Michael - 2014
Persistent link: https://www.econbiz.de/10011529551