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Embracing the employee orientation : does customer relationship matter in brand building?

Jhamb, Deepika; Kampani, Nidhi; Arya, Vikas - In: Benchmarking : an international journal 29 (2022) 2, pp. 411-433

Persistent link: https://www.econbiz.de/10013040714

The influence of after sales services on marketing performance in the retail sector in Botswana

Chiguvi, Douglas - In: Dutch journal of finance and management 4 (2020) 1/60, pp. 1-8

The focal point of the study was to investigate the influence of after sales services on marketing performance at Sefalana Holdings in Botswana. The study was conducted in order to find out the influence of after sales services on customer satisfaction, customer loyalty and customer retention at...

Persistent link: https://www.econbiz.de/10012267023

The importance of the service and shopping customer experience in a retail environment

Roozen, Irene T. M.; Ioannou Katidis, Pavlos - In: Journal of relationship marketing : innovations and … 18 (2019) 4, pp. 247-279

Persistent link: https://www.econbiz.de/10012181029

Ranking of critical success factors for online retailing by TOPSIS approach

Singh, Shaina; Singh, Rajesh K.; Seth, Nitin - In: International journal of productivity and quality … 21 (2017) 3, pp. 359-374

Persistent link: https://www.econbiz.de/10011751226

How to retain customers in omnichannel retailing : considering the roles of brand experience and purchase behavior

Yin, Chin-Ching; Chiu, Hung-Chang; Hsieh, Yi-Ching; … - In: Journal of retailing and consumer services 69 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013401638

Extending the prevalent consumer loyalty modelling : the role of habit strength

Olsen, Svein O.; Tudoran, Ana Alina; Brunsø, Karen; … - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 303-323

Persistent link: https://www.econbiz.de/10009718525

The moderating effects of need for cognition on drivers of customer loyalty

Hansen, Håvard; Samuelsen, Bendik M.; Sallis, James E. - In: European journal of marketing : EJM 47 (2013) 8, pp. 1157-1176

Persistent link: https://www.econbiz.de/10009786600

Extending the Prevalent Consumer Loyalty Modelling : The Role of Habit Strength

Olsen, Svein Ottar; Tudoran, Alina A.; Brunsø, Karen; … - 2012

Purpose: This study addresses the role of habit strength in explaining loyalty behaviour. Design/methodology/approach: The study uses 2063 consumers’ data from a survey in Denmark and Spain, and multigroup structural equation modelling to analyse the data. The paper describes an approach...

Persistent link: https://www.econbiz.de/10014163498

The customer experience in Thailand's multichannel retail environments

Kedwadee Sombultawee; Thanchanok Tansakul - In: Asia-Pacific journal of business administration 15 (2023) 1, pp. 117-138

Persistent link: https://www.econbiz.de/10013537563

Einsatzmöglichkeiten des Customer Profiling im Kundenrückgewinnungsmanagement des E-Retailing

Möhlenbruch, Dirk; Ritschel, Falk; Sinning, Falk - 2009

Persistent link: https://www.econbiz.de/10003890220