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On the performance of B2B e-ma...
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43
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International journal of technology management : IJTM
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IEEE transactions on engineering management : EM
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Showing
1
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72,021
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date (oldest first)
1
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
2
Distributors' customer-driving capability under supplier encroachment
Wang, Meng
;
Zhao, Danyang
;
Gu, Flora Fang
- In:
Industrial marketing management : the international …
94
(
2021
),
pp. 52-65
Persistent link: https://www.econbiz.de/10012513120
Saved in:
3
Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Du, Mingfei
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
Saved in:
4
Do internet marketing capabilities interact with the effect of procedural capabilities for public procurement participation on SMEs' sales performance?
Changalima, Ismail Abdi
;
Israel, Baraka
;
Amani, David
; …
- In:
Journal of public procurement : JoPP
23
(
2023
)
3/4
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014431007
Saved in:
5
Impact of capabilities on firm value offering in the e-commerce service setting
Chen, Hui-chuan
;
Sun, Szu-Yuan
;
Chen, Li-Shan
- In:
International journal of information systems in the …
12
(
2020
)
3
,
pp. 19-33
Persistent link: https://www.econbiz.de/10012294067
Saved in:
6
The development of B2B social networking capabilities
Cartwright, Severina
;
Davies, Iain A.
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 139-151
Persistent link: https://www.econbiz.de/10014226406
Saved in:
7
Service, people and cutomer orientation : a capability view to CRM and sustainable competitive advantage
Bhat, Suhail Ahmad
;
Darzi, Mushtaq Ahmad
- In:
Vision : the journal of business perspective
22
(
2018
)
2
,
pp. 163-173
Persistent link: https://www.econbiz.de/10011890376
Saved in:
8
Effects of collaborative communication on the development of market-relating capabilities and relational performance metrics in industrial markets
Chen, Yen Chun
;
Lie, Po-Chien
;
Arnold, Todd J.
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1181-1191
Persistent link: https://www.econbiz.de/10010227782
Saved in:
9
Influence of functional conflicts on marketing capability in channel relationships
Tang, Thuong Phat
;
Fu, Xiaorong
;
Xie, Qinghong
- In:
Journal of business research : JBR
78
(
2017
),
pp. 252-260
Persistent link: https://www.econbiz.de/10011736340
Saved in:
10
Developing the capability of marketing intelligence : a subjective dynamic capability study
Lin, Wei-shong
;
Hsu, Jing-wen
;
Yeh, Ming-yih
- In:
Benchmarking : an international journal ; BIJ
22
(
2015
)
7
,
pp. 1341-1359
Persistent link: https://www.econbiz.de/10011406665
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