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Business models at the bottom of the pyramid : leveraging context in undeveloped markets
Ladd, Ted - In: The international journal of entrepreneurship and innovation 18 (2017) 1, pp. 57-64
Persistent link: https://www.econbiz.de/10011685737
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Segmenting the bottom of the pyramid consumers : theoretical approach
Singh, Devinder Pal; Paul, Justin; Sharma, Pooja - In: International journal of market research 64 (2022) 3, pp. 397-419
Persistent link: https://www.econbiz.de/10013257993
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Is the bottom of the pyramid really for you?
Karamchandani, Ashish; Kubzansky, Mike; Lalwani, Nishant - In: Harvard business review : HBR 89 (2011) 3, pp. 107-111
Persistent link: https://www.econbiz.de/10008904854
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Sustainability challenges and solutions at the base of the pyramid : business, technology and the poor
Kandachar, Prabhu (ed.); Halme, Minna (contributor) - 2008
Persistent link: https://www.econbiz.de/10003694367
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The bottom of the pyramid : key roles for businesses
Habib, Mohsin; Zurawicki, Leon - In: Journal of business & economics research 8 (2010) 5, pp. 23-32
Persistent link: https://www.econbiz.de/10003984350
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Reaching customers at the base of the pyramid : a two-stage business strategy
Gollakota, Kamala; Gupta, Vipin; Bork, James T. - In: Thunderbird international business review 52 (2010) 5, pp. 355-367
Persistent link: https://www.econbiz.de/10008654134
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Business strategy at the base of the pyramid
Schrader, Christian; Freimann, Jürgen; Seuring, Stefan - In: Business strategy and the environment 21 (2012) 5, pp. 281-298
Persistent link: https://www.econbiz.de/10009719903
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The role of social value creation in business model formulation at the bottom of the pyramid : implications for MNEs?
Sinkovics, Noemi; Sinkovics, Rudolf R.; Yamin, Mo - In: International business review : the official journal of … 23 (2014) 4, pp. 692-707
Persistent link: https://www.econbiz.de/10010400594
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Strategic challenges for the base of the pyramid
Vermeulen, Patrick A. M. (contributor);  … - 2014
Persistent link: https://www.econbiz.de/10010419191
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Der Reichtum der Dritten Welt : Armut bekämpfen, Wohlstand fördern, Würde bewahren
Prahalad, Coimbatore K. - 2006 - 1. Aufl.
, Mexiko, Indien) plausibel gemacht. Die Ideen und Aktivitäten des - allerdings hier nicht zitierten …, Mexiko, Indien) plausibel gemacht. Die Ideen und Aktivitäten des - allerdings hier nicht zitierten …
Persistent link: https://www.econbiz.de/10002850932