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Prescription drug advertising and drug utilization : the role of Medicare Part D
Alpert, Abby; Lakdawalla, Darius; Sood, Neeraj - In: Journal of public economics 221 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014288035
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Physicians prescribing originals causes welfare losses
Granlund, David; Sundström, David - In: Economics letters 170 (2018), pp. 143-146
Persistent link: https://www.econbiz.de/10012019676
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Treatment effectiveness and side effects : a model of physician learning
Chan, Tat; Narasimhan, Chakravarthi; Xie, Ying - In: Management science : journal of the Institute for … 59 (2013) 6, pp. 1309-1325
Persistent link: https://www.econbiz.de/10009777045
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Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling; Delbaere, Majorie - In: International journal of pharmaceutical and healthcare … 9 (2015) 4, pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
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Eye-tracking evidence that happy faces impair verbal message comprehension : the case of health warnings in direct-to-consumer pharmaceutical television commercials
Russell, Cristel Antonia; Swasy, John L.; Russell, Dale … - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 82-106
Persistent link: https://www.econbiz.de/10011687890
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Practitioner perspectives on key challenges in pharmaceutical marketing and future research opportunities
Morgan, Carter; Zane, Daniel M. - In: Journal of public policy & marketing 41 (2022) 4, pp. 368-382
Persistent link: https://www.econbiz.de/10013384453
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The impact of denying a direct-to-consumer advertised drug request on the patient/physician relationship
Blose, Julia E.; Mack, Rhonda W. - In: Health marketing quarterly 26 (2009/10) 4, pp. 315-332
Persistent link: https://www.econbiz.de/10003933246
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Presciption drug communication strategies : a comparative analysis of physician attitudes in Europe, the Middle East, and the Far East
Reast, Jon D.; Lindgreen, Adam; Palihawadana, Dayananda; … - In: Journal of marketing management : MM 27 (2011) 3/4, pp. 336-360
Persistent link: https://www.econbiz.de/10008990560
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Pharmaceutical promotion in an age of consumerism
Donohue, Julie Marie - 2004
Persistent link: https://www.econbiz.de/10003776824
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How DTCA influences prescription pharmaceutical markets
Vakratsas, Demetrios; Kolsarici, Ceren - In: Innovation and marketing in the pharmaceutical industry …, (pp. 651-672). 2014
Persistent link: https://www.econbiz.de/10010353469