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Is a gift on sale "heart-discounted"? : givers' misprediction on the value of discounted gifts and the influence of service robots
Park, Yookyung; Yi, Youjae - In: Journal of retailing and consumer services 65 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013169679
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Inter-customer helping behaviors : a virtuous cycle or unwanted intrusion?
Kim, Seo Young; Yi, Youjae - In: The service industries journal 41 (2021) 9/10, pp. 633-647
Persistent link: https://www.econbiz.de/10012586853
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Assessing moderator effects, main effects, and simple effects without collinearity problems in moderated regression models
Park, Sang-June; Yi, Youjae - In: Journal of business research : JBR 145 (2022), pp. 905-919
Persistent link: https://www.econbiz.de/10013197962
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Is returning a product worth my time? : the impact of time cues on consumer product returns
Lee, Shinhyoung; Yi, Youjae - In: Psychology & marketing 39 (2022) 7, pp. 1413-1427
Persistent link: https://www.econbiz.de/10013280109
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The boomerang effect of brand personality congruency in a product-harm crisis
Kim, Tom Joonhwan; Yi, Youjae; Choi, Jongan - In: Australian journal of management 45 (2020) 4, pp. 645-661
Persistent link: https://www.econbiz.de/10012391850
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When people low in social class become a persuasive source of communication : social class of other donors and charitable donations
Cha, Moon-Kyung; Yi, Youjae; Lee, Jaehoon - In: Journal of business research : JBR 112 (2020), pp. 45-55
Persistent link: https://www.econbiz.de/10012230550
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Co-creation of background music : a key to innovating coffee shop management
Jeon, Seongun; Park, Chulwon; Yi, Youjae - In: International journal of hospitality management 58 (2016), pp. 56-65
Persistent link: https://www.econbiz.de/10011581385
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Customer satisfaction in Asia
Yi, Youjae; Nataraajan, Rajan - In: Psychology & marketing 35 (2018) 6, pp. 387-391
Persistent link: https://www.econbiz.de/10011970141
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A composite measure of performance-expectation and performance-only measures
Park, Sang-June; Yi, Youjae - In: The service industries journal 37 (2017) 15/16, pp. 936-947
Persistent link: https://www.econbiz.de/10011847999
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Special issue: customer satisfaction in Asia
Yi, Youjae (ed.); Nataraajan, Rajan (ed.) - 2018
Persistent link: https://www.econbiz.de/10012146929