Narrow search
Showing 41 - 50 of 40,550
Cover Image
Antecedents and consequences of perceived value : a meta-analytical perspective
Vieira, Valter Afonso - In: Journal of customer behaviour 12 (2013) 2/3, pp. 111-133
Persistent link: https://www.econbiz.de/10010233769
Cover Image
The impact of customer value types on customer outcomes for different retail formats
Willems, Kim; Leroi-Werelds, Sara; Swinnen, Gilbert - In: Journal of service management 27 (2016) 4, pp. 591-618
Persistent link: https://www.econbiz.de/10011563715
Cover Image
Using small world networks for e-marketing in academia
Hai-Jew, Shalin - In: Remote workforce training : effective technologies and …, (pp. 192-230). 2014
Persistent link: https://www.econbiz.de/10010425486
Cover Image
Word-of-mouth and marketing effects on customer equity
Hanssens, Dominique M.; Villanueva, Julian; Yoo, Shijin - In: Handbook of research on customer equity in marketing, (pp. 178-198). 2015
Persistent link: https://www.econbiz.de/10010483487
Cover Image
Driving profitability by encouraging customer referrals : who, when, and how
Kumar, V.; Petersen, J. Andrew; Leone, Robert P. - In: Journal of marketing 74 (2010) 5, pp. 1-17
Persistent link: https://www.econbiz.de/10009237718
Cover Image
Kundenempfehlungsprogramme
Schmitt, Philipp - In: Die Betriebswirtschaft : DBW 71 (2011) 2, pp. 194-198
Persistent link: https://www.econbiz.de/10008936297
Cover Image
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine; Torres, Pedro M.; Augusto, Mário Gomes; … - In: The journal of product & brand management 31 (2022) 2, pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Cover Image
Rand communications and customer equity : the mediating role of brand knowledge and word of mouth ads
Bahreinizad, Manizheh; Esmaeilpour, Majid; Moradi, Kianoosh - In: Romanian economic and business review 15 (2020) 4, pp. 90-103
Persistent link: https://www.econbiz.de/10012631932
Cover Image
Seeding, referral, and recommendation : creating profitable word-of-mouth programs
Haenlein, Michael; Libai, Barak - In: California management review 59 (2017) 2, pp. 68-91
Persistent link: https://www.econbiz.de/10011697206
Cover Image
Influence of sustainable marketing activities on customer equity
Sun, Yang; Ko, Eunju - In: Journal of global scholars of marketing science : … 26 (2016) 3, pp. 270-283
Persistent link: https://www.econbiz.de/10011594183